purchases

Google adding features for advertisers to promote deals, drive in-store purchases

SEO BLOG /

The same week, Amazon announced Prime Day will extend two full days, for the first time, Google is announcing new updates for retailers and emphasizing that consumers are “on the lookout for deals year-round.” Some of these announcements were shared or hinted at during Google Marketing Live last month. Here’s the rundown of what’s available […]

Google adding features for advertisers to promote deals, drive in-store purchases Read More »

Mother’s Day Searches, Online Purchases Show Behavioral Trends 05/14/2019

SEO BLOG /

Some 78% of all Mother’s Day-related purchases occurred between May 5, and May 12, 2019, according to data released Tuesday. The findings from NetElixir aggregate Mother’s Day searches tracking 500 million impressions from May 1 through May 12, 2019. NetElixir recorded and analyzed data from mobile and desktop separately to get a sense of the

Mother’s Day Searches, Online Purchases Show Behavioral Trends 05/14/2019 Read More »

E-commerce has changed the game for impulse snack purchases

SEO BLOG /

The two biggest threats to the decline of impulse snack purchases have been the rise of e-commerce grocery and the growing prepared foods section that has captured shoppers’ attention away from center store aisles and checkout displays, two traditional hot spots for unplanned snack purchases.  “You can see a pretty striking and significant decline in

E-commerce has changed the game for impulse snack purchases Read More »

Do brand politics impact consumer purchases? It’s complicated

Channel: CMO Zone, Social media marketing, Statistics: Online Behavior, Statistics: Popularity & Usage, Statistics: Social Media /

A majority of consumers (63 percent), according to a new survey from SAP, say they prefer to purchase holiday gifts from brands that support specific social causes. This echoes earlier surveys that argue consumers increasingly want brands to take public social and political positions. The emerging consensus among marketers is that in the current climate

Do brand politics impact consumer purchases? It’s complicated Read More »

Why Word of Mouth Is More Important than Advertising for Big Purchases

word of mouth /

How do you make decisions? Are you impulsive or are you deliberate? The study of behavioral economics tells us that all of us are both, dependent on the situation. We have two different systems for decision-making. We think fast and slow, as Nobel prize winner psychologist Daniel Kahneman would say. When the stakes are low,

Why Word of Mouth Is More Important than Advertising for Big Purchases Read More »

Customers prefer marketplace to retailers for repeat purchases

ecommerce /

Chart of the Day: Shopping moves away from retailers after the first purchase If your company sells products that lend themselves to repeat purchases, your marketplace visibility is essential. Cars, laptops, and suits may be more one-off buys (unless you’re of a particularly affluent persuasion), but when customers want small items, they opt for online

Customers prefer marketplace to retailers for repeat purchases Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com