Chart of the Day: Brand loyalty is alive, but customers have expectations Everyone wants to create brand loyalty with their customers. It means that you’ve become a go-to brand for their needs and that customers will choose your products over competitive offers and sometimes technically-superior models from other brands. Nintendo is one of the biggest […]
It takes five purchases for a customer to become loyal Read More »
Facebook has published a new set of tips on how publications can maximize sign-ups, which includes relevant notes for all brands. Source link
Facebook Provides Tips on How to Maximize Email Sign-Ups and Mobile Purchases Read More »
The base of the Amazon Echo, a smart speaker home of voice agent Alexa With projections that more than half of US homes will have a smart speaker within four years, marketers are strategizing about the best ways forward. A recent study by marketing agency Digitas addresses some ways in which brands can adapt to
Digitas report: Brand loyalty is at risk with voice-based purchases Read More »
Your customers are your greatest asset The one thing shared across all great ecommerce companies is a large, loyal customer base. The keys to building that kickass cusotmer base are well known, but easier said than done: Getting new customers Turning each new customer into a high LTV fanatic. Acquiring new customers is top-of-mind and
The 1-2 Punch to get more new Customers and more Repeat Purchases. Read More »
Getting prospects to convert to customers is one thing. But, how do you get customers to buy again and again after the first purchase? It’s more than just ‘nice to have’, consistent repeat purchases can be the difference between success and failure. This is where attentive, behavior based emails become important. At Kissmetrics, we have
Using Email to Increase Repeat Purchases for your eCommerce Store Read More »
The global online tasks and services marketplace Fiverr has launched a new feature, Fiverr Business Tools. The Business Tools feature is designed to help small businesses and teams who work on Fiverr manage their purchases and projects on the platform with greater transparency and efficiency. A Look at Fiverr Business Tools Fiverr Business Tools enable
Google appears to be testing Purchases on Google ads on iOS devices. Purchases on Google ads enable consumers to buy products shown in Google Shopping ads right from Google-hosted landing pages when users have payments set up through their Google accounts. The product launched in pilot on Android devices in 2015 and opened up in beta to
‘Purchases on Google’ Shopping ads test is running on iOS devices Read More »
A few years ago, I started to read a four-page flyer from the hip grocery chain Trader Joe’s and could not stop. I was astounded at its creativity. It promoted product after product with Thanksgiving-related riffs that ranged from calling its Brussels sprouts stalks “the Christmas Trees of Thanksgiving, which herald the start of the
Seasonal Copy Perks Up Promotions and Triggers Purchases Read More »
While Pinterest doesn’t have anywhere near the scale or size of Facebook, or even Twitter, the platform has been slowly building its eCommerce options and establishing itself as a discovery network, a key product and idea resource for those who use it. Pinterest may only have 200 million monthly active users, but those users come
Pinterest Releases New Research into How Pinners Use the Platform to Plan for Purchases Read More »
It’s been a while since we’ve heard anything more on Instagram’s shopping tags, their coming eCommerce addition which would enable businesses to add information and price tags to products featured in their posts. The tags themselves are still in development, but more businesses will soon have access to a version of the tool via an expanded
Instagram’s Adding New Shopify Tags to Enable In-Stream Purchases Read More »
