GDPR is finally here and, as I guess, you did everything in your power to stay compliant with the new EU rules. Today, we have a few recommendations and good practices for you, just in case. All to make your business run smoothly, with new rules in mind. As you know, the GDPR is for […]
Dateline 1994. The crude pile of pixels below from AT&T appeared on a website called “HotWired”. About 44% of the people that saw it clicked. The event is worth noting in the annals of advertising – the banner ad had arrived and a new era of digital marketing was born. 24 years, and billions of
Banner Blindness: Eye-Opening Observations, Recommendations & Remedies Read More »
Pinterest is taking a different approach to content discovery, and the challenges of algorithms, by introducing a new ‘Following’ tab which will highlight new Pins from the people and boards you follow. As explained by Pinterest: “One of the best ways to discover new ideas is to see what people and brands who share your
Pinterest Adds Following Tab, in Addition to Algorithm-Defined Recommendations Read More »
Over the past several months, Google has been rolling out new features exclusively in the new AdWords interface, or “experience.” On Tuesday, at SMX West in San Jose, AdWords Director of Product Management Anthony Chavez announced some attention-grabbing new features aimed at improving productivity on the platform. Let’s start with a long-desired addition first. Quickly
Notes are coming to AdWords, plus Recommendations & an Account Performance Score Read More »
Do you need email hosting? Do you want your email address to be [email protected]? If so, then you need to stick with hosting companies that provide email hosting. Keep in mind that an email with your domain name looks more professional. Do you need large storage for media files? For example, do you plan on
Best Blog Hosting Recommendations from ProBlogger (2018) Read More »
The New York Times is reporting that Google will sell Zagat to restaurant search and recommendations site The Infatuation. Terms were not disclosed; an announcement will be made today. The potential sale was first reported by Reuters earlier this year. Google bought the Zagat brand and all of its content in 2011 for roughly $151
Google selling Zagat to restaurant recommendations site The Infatuation Read More »
Content recommendation services like Outbrain and Taboola post linked thumbnail images leading to what is supposed to be related material, but the quality and relevance often leave something to be desired. In a move intended to offer high-quality and more relevant content to readers, Outbrain is announcing this week the launch of Sphere. It’s a
Businesses know that acquiring new customers is more difficult and costlier than selling new products to existing customers. This is why eCommerce businesses prefer to invest in a good loyalty program. And product recommendations is one of the best marketing tools that a retailer can have in its arsenal. After all, the right recommendation helps
5 Ways to Boost eCommerce Sales with Product Recommendations Read More »
Personalization is the key to selling online. Without personalization, you’re relying on consumers to figure out what they want. By presenting relevant products, you eliminate all of that hard work, which most shoppers aren’t going to do anyway. A study conducted by Salesforce in March to June 2017 revealed that shoppers prompted with relevant product
Study: Personalized Recommendations Produce 4 Times More Conversions Read More »
If you recently noticed that something about your Instagram account feels a bit different, don’t be alarmed. Apparently, the picture-dense social media platform has just introduced a new feature on your feed but did not bother to make any announcements about it until later. Actually, the new feature, which is called “Recommended” for you, was
