This article was first published September 2019, updated May 2020. People lose touch, emails go unseen, and, before you know it, there’s one less person on your email list. While this can be a regular occurrence for nonprofits, businesses, and the general population as a whole, nonprofits shouldn’t write off these subscribers just yet. Instead […]
Today, anyone can create a blog easily. If you know how to install WordPress, you know how to create a blog. This might be the reason why there are over 500 million blogs on the internet, according to 99Firms. But, when you start a blog, tons of loyal, interested readers don’t just fall into your
If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery Research/consideration Purchase/decision Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost
With myriad options available to today’s consumer, customer retention is vital for e-commerce brands. Gamification, push notifications and loyal programs help in contently re-engaging with the existing customers Research by Frederick Reichheld of Bain & Company found an increase of 5% in customer retention can improve the revenues by 25-95%. In e-commerce, repeat customers are
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Email subscribers come and go. Some are active. They open, read, and click every email. But few stay active indefinitely. Many eventually become dormant and no longer respond. In this post, I’ll review six tips to re-engage these dormant subscribers. 6 Tips to Re-engage Email Subscribers A/B test subject lines. Subject lines entice recipients to open
