Reengage

3 Tips for e-commerce brands to re-engage with their existing customers

With myriad options available to today’s consumer, customer retention is vital for e-commerce brands. Gamification, push notifications and loyal programs help in contently re-engaging with the existing customers Research by Frederick Reichheld of Bain & Company found an increase of 5% in customer retention can improve the revenues by 25-95%. In e-commerce, repeat customers are …

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6 Ways to Re-engage Dormant Email Subscribers

Email subscribers come and go. Some are active. They open, read, and click every email. But few stay active indefinitely. Many eventually become dormant and no longer respond. In this post, I’ll review six tips to re-engage these dormant subscribers. 6 Tips to Re-engage Email Subscribers A/B test subject lines. Subject lines entice recipients to open …

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