Rethink

If you’re not putting behaviour first it’s time to rethink your marketing – Econsultancy

When buying a new car, a new phone, a new mattress, most of us can’t claim to be experts. Navigating countless features and benefits tests our patience and analytical prowess; we’re lay people and choosing is tough. What’s the process to compare the best battery life, the most comfortable or the safest? Companies muddy the …

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It’s Time to Rethink the Corporate Pyramid

The engine of prosperity, our middle class, is under siege. Perhaps a new organizational chart can stop the carnage. January 10, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. I have long thought movie stars and sports heroes were drastically overpaid in comparison to their contributions to society. For example, teachers are …

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It’s time we rethink how we measure influencers for SEO

Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. This was important for …

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Rethink the meaning of “omnichannel” to get better results

The promise of omnichannel was that people would connect to a brand digitally or physically and then feel continuity in each subsequent interaction. For the most part, omnichannel hasn’t delivered that If you want to understand how omnichannel marketing fails, picture yourself in a funhouse surrounded by mirrors. In every direction, you see your reflection …

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