Concerns about the risks of deploying a go-it-alone UK coronavirus contact-tracing app are causing further delays. A second version of the smartphone software was due to have begun testing on the Isle of Wight on Tuesday, but the government decided to postpone the trial. Ministers are considering switching the app over to tech developed by […]
Ministers consider coronavirus-tracing app rethink Read More »
A lot is riding on the business entity type you choose. The business structure you decide on affects your legal liability as an owner, tax obligations, growth potential, and compliance requirements you’ll need to satisfy on an ongoing basis. To make matters more complex, the entity type that’s right at the beginning of a business’s
Business Entity Types 101: Is It Time to Rethink Your Business Structure? Read More »
When it comes to Google Ads, most retail marketers are interested in a single KPI – return on ad spend. To increase ROAS, some marketers devote the majority of their ad spend to high-converting, branded traffic. While a focus on efficiency still serves retail marketers well today, it’s more difficult to improve ROAS than ever.
There are good reasons to increase funding to higher education in Ireland, but increased rankings should not be one of them, writes Elaine Burke. “Academics all over the world should weep for the destruction of the concept of the university that has occurred in so many places, which has led to little less than the
Universities need funding, but they also need a rethink of their role in society Read More »
Despite the perception of email as a more traditional and antiquated tactic, it remains one of the best digital marketing channels for return on investment. Having a direct channel where you’re able to deliver a targeted and personalized message is invaluable and while it isn’t free of contention with other visual stimuli, it can be
3 Success Stories That Will Have You Rethink Email Marketing Read More »
When buying a new car, a new phone, a new mattress, most of us can’t claim to be experts. Navigating countless features and benefits tests our patience and analytical prowess; we’re lay people and choosing is tough. What’s the process to compare the best battery life, the most comfortable or the safest? Companies muddy the
If you’re not putting behaviour first it’s time to rethink your marketing – Econsultancy Read More »
The engine of prosperity, our middle class, is under siege. Perhaps a new organizational chart can stop the carnage. January 10, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. I have long thought movie stars and sports heroes were drastically overpaid in comparison to their contributions to society. For example, teachers are
Why we need to rethink how we measure SEO e27 SEO has become pivotal to the functioning of the modern economy; whether you’re a billion-dollar corporation or a local mom and pop shop, there’s a good … Source link
Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. This was important for
It’s time we rethink how we measure influencers for SEO Read More »
The promise of omnichannel was that people would connect to a brand digitally or physically and then feel continuity in each subsequent interaction. For the most part, omnichannel hasn’t delivered that If you want to understand how omnichannel marketing fails, picture yourself in a funhouse surrounded by mirrors. In every direction, you see your reflection
Rethink the meaning of “omnichannel” to get better results Read More »
