Kettlebell Kings has used educational content to build an audience of over 79,000 fitness enthusiasts on Instagram. It generates 400-600 new leads per week from social media, with half of those leads coming directly from Instagram. ‘Hundreds of thousands of dollars’ in revenue can be directly attributed to leads generated on Instagram. Read on to […]
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Entering the job force is the precarious, but obviously critical, first step into the real world for most new college graduates. And the process it takes to find that perfect career fit is one of the most stressful times for everyone that has walked down that path. Think about it – you’re stepping out on
It’s an age-old notion that marketing and sales teams don’t get along. Like rival football teams in a teen movie, the marketing team sees themselves as the heroes—creating forward-thinking ideas and campaigns that will open up a whole new world of potential clients and drive tremendous growth—while the sales team thinks what they’re doing is
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Every business needs to come up with creative ways to drive sales. Sure, you may be doing well today, but how are you planning on making money tomorrow? What about next month or next year? Whether your company sells a physical product or offers a service, the subscription business model is something that you should
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Bloomberg reported Thursday that Google has been using Mastercard credit card transaction data as part of the store sales measurement analytics that it has made available to some retail advertisers. That’s not really news. The reporter’s angle is that “most of the two billion Mastercard holders aren’t aware of this behind-the-scenes tracking.” This story picks
Opinion: Google’s store sales measurement data deal with Mastercard not ‘deceptive’ Read More »
Leverage Simplicity In Design To Improve Sales Reaching an audience and convincing them to buy your product, use your services, or follow your brand involves a multitude of strategies. Search engine optimization (SEO), landing pages, calls to action, lead magnets, and pay-per-click (PPC) ads all demonstrate that digital marketing is a complex field. It can
Successful brands put the customer first. They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience. If you want to take this concept one step further, you need to focus on one important element that will increase sales. Personalization. Personalizing
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As you may have heard, video is the best performing content type on social platforms. Here are some key stats underlining the need for video content. Source link
Why Video is a Must-Have Sales Tool [Infographic] Read More »
Negotiation in Sales is About Perspective Negotiating in sales is one of the most fundamental aspects of selling. Every sales professional will spend the majority of his/her career negotiating with either their customers, employees, and even themselves. Getting other people to see things from your perspective while listening to their point of view in an
