Contrary to popular belief, email marketing is not dead. Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy. Stick to the basics. If you’ve recently launched a startup company, one of the […]
The must-knows if you want to create a multi-vendor website E-commerce marketers who dedicate boundless effort to their businesses aren’t new to being told that “technology” is the best way to make their business work. And as with all good harvests, the yield from the newest of technologies depends on how well you pair them
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Are you a new small business owner who needs money to get your startup off the ground? If you’ve been trying to avoid taking out a business loan, you may be approaching it all wrong. At least, that’s the conclusion of a study published in the Journal of Corporate Finance. The study looked at the results
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rawpixel / Pixabay In the world of social media, I notice there’s a Field of Dreams mentality about starting a business from scratch. I often have to coach individuals through the harsh realities of what it’s actually like to start a business. Spoiler alert: It’s not easy. That being said, the sooner you learn and
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Over the years, I have noticed growth in the use of webinars to engage a B2B audience. In fact, a Content Marketing Institute study found that 58 percent of B2B marketers implement webinars in their content marketing strategy. This is no surprise, since webinars can be very engaging, and they’re not very expensive to create or
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The #1 secret for building a profitable blog is: having a clear vision about your blog. You need to have weekly, monthly, yearly goals in order to build a great blog. 90% of the blogs out there fail because they focus on short term and quick goals. They want to make money quickly and that’s
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For local businesses, having a strong presence in local search results is fundamental to those all-important conversions. Just to be clear, a “local business” refers to any business that has either a physical location that offers face-to-face contact with the customer, such as a showroom or shop, or one that offers a face-to-face service within
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This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. 🙂 When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon
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By Amanda Athuraliya Remember when a CV was all it took to impress a potential employer? Those were simpler times, indeed. But somehow it feels limited when I look back now. When I applied to my first job, all I had to forward to my then-employer was a resume listing my qualifications and a cover letter.
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Right before our eyes, Instagram is becoming a social media powerhouse and getting more Instagram followers is becoming more and more important. It is penetrating more and more of the population every day, with over 400 million monthly active users. It plays on the visual obsession of our minds, and taps into the short attention spans
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