Identifying query classes is one of the most powerful ways to optimize large sites. Understanding query classes allows you to identify both user syntax and intent. I’ve talked for years about query classes but never wrote a post dedicated to them. Until now. Query Classes What are query classes? A query class is a set of […]
We’re entering a new era of optimizing for search engines. And no, SEO is not dead. While many things stay the same in search, we can’t deny the new path we’re on with the introduction of machine-learning systems like Google’s RankBrain. The concept of RankBrain may seem technical and daunting, but it’s one that CMOs
What if I told you that the future of mobile search was swiping. I don’t mean that there will be a few carousels of content. Instead I mean that all of the content will be displayed in a horizontal swiping interface. You wouldn’t click on a search result, you’d simply swipe from one result to
Bing seems to be making all the right moves these days. Over the last couple of months, the search engine has improved its hotel search experience and introduced Bing Custom Search, a tool that lets you build a search engine (sort of) around a specific topic. Image Source And now Bing lets you search for objects within
Bing Now Lets You Search for an Object Within an Image Read More »
This is a guest post from Shane Barker We all know that factors like backlinks, keywords, and bounce rates are important search ranking factors. But there’s still a lot of confusion about social signals, and their impact on a website’s ranking. Reputable sources like Moz and Backlinko have reported that social signals are among the top Google
What is the Link between Social Signals and Your Search Ranking? Read More »
It’s now official: Job listings are coming to Google’s search results in a much more prominent way. And the company is now offering a formal path for outsiders to add job listings to the new feature in Google search. Google announced this morning that they are now opening up job listings within Google search to
Google’s job listings search is now open to all job search sites & developers Read More »
For employers or site owners with job content, this feature brings many benefits: Prominent place in Search results: your postings are eligible to be displayed in the in the new job search feature on Google, featuring your logo, reviews, ratings, and job details. More, motivated applicants: job seekers can filter by various criteria like location
Answer: No. Not if you want to hit your 2017 goals. Welcome to Seer Round Table – content driven by Seer employees talking through the latest trends in marketing. This is the product of seasoned marketers challenging the trends and each other to simply get to the best solutions. We walk away with action plans,
OK, Google: Should I Focus on Voice Search in 2017? Read More »
How I increased my blog’s Search Traffic by 44% in under a month Update: This method for on-page optimization still remains to be very effective. However, there were changes in the research process of uncovering search terms that could be very valuable to your SEO efforts due to changes made in Google Analytics (“not provided” data).
Increase Search Traffic [Case Study] – Kaiserthesage Read More »
Keyword: (not provided). If this is you, read on. You might think that Google Analytics (GA) has no value to your SEO efforts because it hides your precious keyword data. Wrong. This post provides my 10 favorite Google Analytics SEO hacks that save time, money and drive awesome insights. What You Will Learn How to
10 Google Analytics SEO Hacks To Increase Your Search Traffic Read More »
