Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the data to prove it. The […]
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Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in the Google search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found
Since Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for visibility, the
358 Comments 13 minutes In the Academy Award-nominated film Food Inc, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a false presumption. Instead, that seemingly endless variety is actually controlled by just a handful of companies. Today I’m going to reveal how the huge
How 16 Companies are Dominating the World’s Google Search Results Read More »
Do 404 errors hurt SEO? It’s a simple question. However, the answer is far from simple. Most 404 errors don’t have a direct impact on SEO, but they can eat away at your link equity and user experience over time. There’s one variety of 404 that might be quietly killing your search rankings and traffic. 404
The One Kind of 404 That Could Be Quietly Killing Your Search Efforts Read More »
Shopify is an affordable ecommerce platform favoured by many small businesses who want to get started with selling niche products online. It’s believed that Shopify currently powers in excess of 30,000 websites and helped to ship over 20 million items to date. The eCommerce platform allows users to easily and quickly create their own online
The Big Guide to Shopify SEO for Users and Search Professionals Read More »
168 Comments 18 minutes Do private blog network’s still work? Does a higher word-count help your pages rank better? Did Glen really spend 60 hours on this article? I hope to answer all of these questions and many more in my new behind the scenes report on the current state of link building. I can
What I Learned Manually Analysing 1,000 Search Results Read More »
Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products to an international market. However, it’s not an easy or simple task by any means. This post will help you understand the risks, research and steps involved in expanding your business
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Much to the dismay of publishers, Google is not currently working on a feature for publishers to obtain analytics about their featured snippets within the Google Search Console. So if you’ve been waiting for Google to share the data illustrating how your website is being used in featured snippets, you’ll have to keep waiting. Gary
Google Search Console Won’t Include Snippets Anytime Soon Read More »
You wouldn’t want your annual profits cut by 20 percent, would you? Just like you wouldn’t overlook one out of five of your customers. By the latest stats, 20 percent of people searching on mobile are doing it with voice search. And we expect that number to grow significantly as more and more people adapt
