The digital advertising industry’s got a big problem, and it’s not going away anytime soon. One report estimated that businesses could lose as much as $16.4 billion to advertising fraud in 2017. Such frightful statistics are putting advertisers on edge. No business — large or small — wants to see its money wasted. But how […]
Recognizing the subtle signs that point to possible ad fraud Read More »
Whenever I speak at events across the country, I break down leadership to its most basic and practical form: It’s about meeting the needs of people and developing them to their fullest potential. When employees don’t get the tools, training, time, development, clear expectations, vision, or resources they need to do their jobs well, employees
5 Signs to Instantly Identify Someone With Bad Leadership Skills Read More »
Are you ready to scale your business? If you’ve been planning to grow, but haven’t thought through how it affects every aspect of what you do and how you do it, you may need to take more time to plan and prepare. Scaling your business is about being able to handle the workload you’re receiving,
Purchases made with stolen payment cards cost the ecommerce industry billions of dollars a year worldwide. But, in at least some cases, merchants could have avoided losses had they recognized the telltale signs of fraud. Fraudulent ecommerce orders typically fall into two categories. Friendly fraud is when a customer places an order with her own payment
As you think ahead to improving your leadership skills in 2018 and beyond, the best traits I have found which will profoundly impact individuals and teams may not be futuristic at all. But — and you can take this to the bank — these 5 leadership practices will stand the test of time, next year or fifty
How Do You Know Someone Has the Leadership Skills of the Future? Look for These 5 Signs Read More »
These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it’s nearly push-button simple to do, doesn’t mean it always gets the results you want. And if your beautifully-designed, precisely-formatted and succinctly-written email went over like a lead balloon, it doesn’t mean the end of
5 Signs it’s Time for an Email Marketing Makeover Read More »
The workforce is always changing—and with it, the job search changes, too. Take the resume. What once was standard and agreed-upon may no longer be acceptable among hiring managers and recruiters. Simply put, if you’re writing your resume in 2017 the same way you wrote it in 1997, you’re going to look like a dinosaur—and
Is Your Resume Behind the Times? Here are 5 Warning Signs. Read More »
Failure. The word itself sends shivers down every entrepreneur’s spine. But the cold, hard fact is that failure is real. Statistics tell us that 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. And stories like this make us want to never, ever take the risk: “I launched my eCourse in
5 Warning Signs That Your Product Launch Will Fail Miserably Read More »
Retail sales at brick and mortar stores continue to slump moving into fall. That’s just one of the insights from in-store analytics firm RetailNext’s year over year numbers in the Retail Performance Pulse report for September. But not all was doom and gloom in the reports as some regions showed more positive numbers than in August.
In-store Retail Continues Slum In Fall But With Some Positive Signs Read More »
It’s no secret that TV — and therefore TV advertising — has evolved dramatically in the last 10 years. Consumers are cutting the cord. They’re watching TV online, on their phones or on their laptops, and it no longer happens in isolation. TV has become part of a holistic experience deeply connected to digital activities.
Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade Read More »
