Spots

Two students earn spots in highly competitive national internship program

(Editor’s Note: This is the fifth in a series of articles about students in the Donald P. Bellisario College of Communications completing summer internships.) UNIVERSITY PARK, Pa. — Some students come to Penn State with a major in mind and a fairly firm plan for life during (and even after) college, while others arrive less

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6 Customer Service Blind Spots Your Company May Be Missing

By Aaron Agius Providing excellent customer service is fundamental to business success. Fifty-five percent of consumers say they’d spend more money with a company that guarantees them good customer service. And it’s also predicted that by 2020, the customer experience will be more important to consumers than price or product. However, not all companies get

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Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were the usual contenders like Budweiser, Pepsi and Kia; brands like Doritos and M&Ms that returned after taking a Super Bowl break; and debut advertisers like Pringles, Kraft and Intuit making their

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How to Take up Multiple Spots on Google’s First Page

Photo credit: Patricia Soon/Shutterstock You have multiple opportunities to land on the all-important first page of Google search results. See three ways to score multiple spots on the page. There is a reason why SEO is such a thriving industry that virtually every type of business can leverage it for growth, and it’s a rather

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Avoid Blind Spots in Your Lead Scoring with Social Intent Data

What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. You probably have very detailed and accurate answers involving industry, company size, technology use and job title. But you know that your sales team can

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