Between social media and some of the new tools Google has been rolling out, we’ve been able to get greater insight into who our customers are rather than simply what they’re searching for. Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big […]
Display Topic Targeting: 3 Reasons Why You Should Do It Read More »
Creating a short list of seed keywords is fundamental to search engine optimization, content marketing, and pay-per-click advertising. But for some marketers, the task of identifying seed keywords isn’t clear. How many times have you started to read an article about keyword research where the first step is to “create a list of seed keywords,”
How to Find Seed Keywords and Explore Topic Clusters Read More »
Henderson Chamber Foundation’s Roadmap to Success series continues March 7 HENDERSON, Nev. – As part of the Henderson Chamber of Commerce Foundation’s Roadmap to Success workshop series, Kellen Kautzman, owner of Send It Rising Internet Marketing, will present “DIY Internet Marketing” from 7:30 to 9:30 a.m. Thursday, March 7, at the Henderson Business Resource Center’s
Internet marketing for businesses the topic of workshop Read More »
Good reviews can be damaging. Like bad reviews. Related blog posts and resources: If you offer products, services or eBooks, receiving any type of review can mess with your blogging success. My advice? Keep calm, and carry on. Do not be swayed. Here’s why: someone’s opinion of you has nothing to do with: how you
What is Topic Modeling? Topic modeling itself is a complex system that ranks content based not just on the keywords, but also on the context. We are long past the days when all you had to do was stuff some keywords in the meta description, and you could easily rank for whatever you wanted to
What is Topic Modeling? How Do You Use Topic Modeling for SEO Read More »
Topic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve rankings. While some of the concepts associated with topic clusters are not new to SEO, the strategy’s rising popularity, which HubSpot has fueled, is putting fresh emphasis on internal linking and quality content marketing.
To survive in today’s competitive digital landscape, businesses need to focus on their content strategies now more than ever. You need to understand how your target audience consumes content and figure out what they’re looking for. It’s not effective to produce random content at a high rate if it’s not valuable. Everything you publish across
How Topic Clusters Are Revolutionizing the Future of Marketing Read More »
Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. That way? The topic clusters model. Topic cluster model explained The topic
How to Get Ranked and Read With the Topic Cluster Content Model Read More »
As bloggers and entrepreneurs, we often get ideas all the time about how we can make money or even have a business or franchise of our own. Have you ever dreamed of owning a McDonald’s? What about a Supercuts? Or, maybe an Anytime Fitness? These opportunities arise when buying into a franchise. Franchise profits range
I am dissecting a section from my blogging pitfalls chapter in my blogging eBook for good reason; most bloggers fall prey to this mistake at least once during their blogging career. Goodness knows I did. Back in the day I blogged on any idea hitting my mind that day. Some days I blogged about how
Common Blogging Pitfalls: Straying off Blogging Topic Read More »
