Even seasoned Wall Street analysts were a bit surprised by Twitter’s latest financial report for the fourth quarter of 2017. No, the surprise was not really in the amount of profit it made for that quarter but on the fact that the company made a profit at all—a first in its 12-year existence. In an […]
After 12 Years of Losses, Twitter Finally Turns a Profit Read More »
Subscribers are a goldmine of marketing potential. They share your content, heed your advice, buy your products, and tell their friends. They are easier to upsell, more profitable, and more loyal. They return again and again, not because they have to, but because they want to. Sadly, knowing the value of subscribers isn’t going to
3 Steps to Create Content That Turns Readers into Subscribers Like Clockwork Read More »
Google (NASDAQ:GOOGL) has announced its #SmallThanks initiative designed to enable Google-listed businesses to generate customized marketing materials to promote their business for free. Small Thanks with Google The marketing materials include social media images, posters, stickers, window clings, table tents and more, based on the “local love” businesses receive from customer reviews on Google. Google-listed
Google #SmallThanks Turns Customer Reviews into Marketing Materials for Free Read More »
Video lets you make more impactful connections with your audience, which gives you a better chance to turn them into customers. If the video is live, the impact is even greater. This has led many platforms to deploy live video, but what LiveShopCast has done is to directly drive eCommerce revenue at the same time.
LiveShopCast Turns Your eCommerce or Retail Store Into a Home Shopping Channel Read More »
It’s rare that you see a company leveraging marketing at every step of the Customer Value Journey. Most brands only leverage marketing at the beginning of the journey… as a way to generate awareness for their product or service. Or, they implement a marketing campaign at the end of the Customer Value Journey… like a
Wag! Turns Busy Dog Owners into Customers and Brand Promoters Read More »
As many as 60 percent of the Kenyan population now has access to electricity according to official data. But in neighbouring Tanzania, the penetration rate is less than half of that and sparsely populated rural communities are especially neglected. Source link
Tanzania turns to solar power to increase electricity connectivity Read More »
