viewability

Giphy to partner with Oracle Data Cloud’s Moat to measure viewability

SEO BLOG /

GIF search engine Giphy is partnering with Oracle Data Cloud’s Moat to measure ad delivery, viewability and invalid traffic of branded gifs. Moat will not be able to measure Giphy’s messaging app integrations. According to vice president of revenue at Giphy, Alexis Berger, the partnership is expected to draw more advertisers to the company’s branded […]

Giphy to partner with Oracle Data Cloud’s Moat to measure viewability Read More »

Snapchat adds DoubleVerify as brand safety, viewability measurement partner

SEO BLOG /

DoubleVerify, an audience measurement and verification solution, is now a Snapchat Measurement Partner, adding to the list of social media platforms DoubleVerify partners with to provide viewability measurement. Why we should care DoubleVerify offers the most comprehensive third-party viewability measurement for Snapchat campaigns, with coverage across Snapchat’s Filter, Lens, Snap Ad (display and video) and

Snapchat adds DoubleVerify as brand safety, viewability measurement partner Read More »

UK desktop display ad viewability breaks 70% barrier for first time

Media articles, Technology NEWS /

Online ad viewability is at the highest level it has ever been in the UK, according to new figures from Integral Ad Science.  The ad-vertification company’s latest Media Quality Report shows desktop display viewability reached 70.9% during the first half of 2019.  It is the first time that desktop display ads in the UK have

UK desktop display ad viewability breaks 70% barrier for first time Read More »

Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges

A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying /

Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in view for at least two seconds). The standard is a basis that an ad had the opportunity to

Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges Read More »

Marketing Day: Amazon adopts viewability standard, post-holiday return season, more

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

Marketing Day: Amazon adopts viewability standard, post-holiday return season, more Read More »

Amazon adopts MRC viewability standard for conversion attribution

Amazon, Amazon: Amazon Advertising, Analytics, Channel: Display Advertising, Display Advertising /

Amazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through conversions. Why you should care Under the MRC standard, an ad impression is considered viewable when at least 50 percent of the pixels are in-view for at least one second. Only impressions deemed viewable based on

Amazon adopts MRC viewability standard for conversion attribution Read More »

The myth of programmatic viewability: a metric we can live without

Programmatic, viewability /

Viewability continues to dominate discussions within programmatic media. Often linked to brand safety and transparency, brands heavily depend on it as a metric for campaign optimisation and performance. But ultimately, is striving for the highest possible rate necessary – or can we simply live without it as a metric? The IAB and MRC define viewability

The myth of programmatic viewability: a metric we can live without Read More »

IAB’s in-app ad viewability and measurement SDK hits 2 billion devices

A-From MTT, Channel: Display Advertising, Channel: Martech: Advertising, Display Advertising, Marketing Tools, Programmatic Advertising & Media Buying /

Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining significant steam. IAB will announce Wednesday that its Open Measurement software development kit (SDK) has achieved adoption by 17 companies across the U.S., Europe and Asia, and it’s enabled on 2 billion devices across the

IAB’s in-app ad viewability and measurement SDK hits 2 billion devices Read More »

Marketing Day: Amazon’s Cyber Monday, Facebook MRC viewability audit, YouTube Stories

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22,

Marketing Day: Amazon’s Cyber Monday, Facebook MRC viewability audit, YouTube Stories Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com