Duplicate content is endemic to ecommerce sites. Seemingly every platform, no matter how SEO-friendly, produces some form of duplicate content, holding a site back from peak performance. First, let’s look at why duplicate content matters. It may not be the reason you’re thinking. A Dampening, Not a Penalty Contrary to popular belief, there is no […]
Whether you’re a new business or have been in business for several years, getting more ecommerce sales will benefit your company. Unfortunately, businesses go through plateaus and declines. These things happen, but don’t get discouraged. If you’re having trouble coming up with new ways to get more customers and increase revenue, I can give you
In-house and agency marketers alike say conducting A/B testing is the best way to improve online conversion rates, according to recent research from RedEye and eConsultancy. The report was based on data from a survey conducted in August and September 2017 among 800 digital marketers and e-commerce professionals. two-thirds (67%) of survey respondents work for
“Let our advance worrying become advance thinking and planning,” Winston Churchill once said. That’s a great mantra for CEOs, particularly this time of year. How nice would it be to spend the holidays reassured that you’ve got a playbook in place for 2018? Here are four high-priorities areas to think through. 1. Do a postmortem
Your company is growing fast, you know you should be developing your future leaders but you don’t have a $5 million development budget to send your star employees on that fancy leadership course. Leadership development experts Morgan McCall and David Day found that 70 percent of development comes from challenging experiences like turning around a business,
4 Ways Fast Growing Companies Develop Talent for Free Read More »
In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers believed a brand would stick in the consciousness of the audience, eventually driving them to take action, such as a purchase, and ideally become a lifetime customer or subscriber. As advertising capabilities evolved, marketing
The subtle ways advertisers target audiences — and why they shouldn’t Read More »
Over 2 million Google searches each month in the United States include the phrase “free shipping.” Most online merchants have at least considered offering it. It’s a tough decision because shipping is expensive — Amazon’s shipping expense was $16.2 billion in 2016, over 17 percent of its total order value. How can a retailer afford
6 Ways To Use Instagram To Boost your Brand Presence Instagram, launched in 2010 as a fancy app for youngsters to flaunt their photos, now has over 500 million users and has attracted the attention of more than 200,000 businesses across the world. In fact, according to Inconosquare, more than 70% of users admitted searching
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For B2B marketers, your database is one of your most important assets, whether you’re running cold call campaigns or using account based marketing (ABM) to reach leads. Not only is it important to have a clean database with high-quality information so that you have accurate contact information, but also so you can create targeted segments
7 Ways to Get More Out of Your B2B Database, Your Most Important Marketing Asset Read More »
Developing and maintaining a successful blog are challenging, especially with the internet landscape being as competitive as it is today. Maintaining a blog with thousands of regular viewers also require a lot of investments. It is only natural that many blog owners take active steps towards monetizing their blogs. While advertising revenue and paid membership
3 Alternative Ways to Start Monetizing Your Blog Read More »
