There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, 87% of consumers say that personalized content impacts their perception of a brand. Whether your […]
5 Benefits of Content Personalization for B2B Marketers Read More »
For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. It’s why, for example, we marketers have assumed control for more and more of the lead funnel. There
https://www.instagram.com/tao_of_frank/ Recently, I looked into Instagram as a potential venue for marketing and advertising opportunities. (Did he really just say “recently”? Into a decade old network with 1 Billion users?!) It hasn’t been a priority in business-to-business (B2B). I decided to go all in and submerse myself in this “tao” of Instagram. And what I
If you talked only about yourself with every person you met at a party, you’d quickly find that people start moving away from you in search of better, more engaging conversations. The same can be said about your interactions with your customers. They can’t be one-sided and self-serving. Building a relationship requires conversations. From a
Engaging With B2B Prospects on the Marketing Site Read More »
More than two decades ago, Michael Porter warned about the dangers of relying on benchmarking and “best practices” to produce business success. In a landmark article in the Harvard Business Review, Porter drew a sharp distinction between operational effectiveness – which often involves identifying and implementing best practices – and real business strategy. Porter argued
Why You Shouldn’t Rely Too Much on Marketing Best Practices Read More »
It’s never been easy to sell to B2B buyers. Today, however, there are new challenges making it even more difficult. The number of people involved in B2B purchasing is rising, the B2B sales cycle is lengthening, and expectations for salespeople are increasing, just to name a few. I checked in with Demand Gen Report’s latest
According to the report by Hootsuite, the organic reach on social media has been plummeting. This has been impacting the engagement on the organic posts. Businesses are now looking for ways to get their engagement back to where it used to be and also increase the organic reach as well. There are 7 simple hacks
7 Proven Hacks to Boost Your Social Media Engagement Read More »
Are you tracking results from all the marketing campaigns you have initiated? Like most people, you are probably tracking some but not all your campaigns. You might be tracking things such as page views, social media followers, email subscribers, and so on. However, sales do not only result from online marketing activities. If you advertise
What is Call Tracking and Why Should You Use It? Read More »
Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. Both established players and startups in the fintech space are battling for the limelight. Fintechs face a unique twist to traditional marketing woes – not only are they competing with each other, but they are competing
5 Quick Content Marketing Tactics for Fintech Lead Generation Read More »
Voice search is changing the way we interact with computers. This article looks at the impact of voice search on B2B marketing and what you can do to keep up. “Alexa, what’s the weather today?” Every day, tens of thousands of people around the world will ask their smart device – phone, speaker, and even
How Voice Search is Changing B2B Marketing (And What You Can Do About It) Read More »
