B2B strategy

How to Make Workplace Humor an Asset, Not a Liability

Have you ever heard the maxim never explain a joke? It’s easy to see why this sentiment arose: The joy of humor lies in the immediate, shared recognition that some stuffy norm has been violated or some oft-unspoken truth has been exposed. This recognition is what we mean when we say somebody gets it – …

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Your guide to rock star B2B marketing in 2019 and beyond

B2C strategies can also be used for B2B audiences, after all, all marketing is human to human B2B marketing strategies can be hard to get a handle on since reaching potential customers is very different from B2C ones, right? Or are there strategies that translate from consumer-focused organizations to B2B ones? In a word, yes…and …

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How to pinpoint the right buyers for your B2B product or service

It’s never been easier for B2B businesses to identify and target their ideal customers online. “I have a great product or service but I just can’t seem to be able to find buyers.” I hear this a lot. It’s one of the most frustrating things for a passionate business owner or manager with a solution …

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50% of B2B buyers don’t have defined needs when making a purchase

Chart of the week: Half of B2B buyers have incomplete, unclear or poorly defined criteria when considering new vendors A large number of businesses tend to assume that B2B buyers are only willing to talk to a sales person when they are coming to the end of the buying journey. However, new research from Aberdeen …

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What can B2B marketers learn from behavioural economics?

How to boost business results by recognizing cognitive biases In the 1970’s two young psychologists named Daniel Kahneman and Amos Tversky pioneered a new field of study, which eventually became known as behavioural psychology. They were interested in understanding whether humans were rational, economic decision-makers or fallible creatures, vulnerable to mistakes and errors as a …

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