Google: Images

Earned media platform Cision adds image tracking with ShareIQ purchase

Cision says its recently announced acquisition of Berlin-based visual content performance platform ShareIQ provides it with the technology to offer the first earned media platform that tracks visual as well as textual content. Previously, Cision’s platform tracked image performance for brands, based on text associated with the image via social media hashtags or written metadata. …

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5 easy but smart SEO wins to boost content and link-building efforts

Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads of fun, and link building can deliver powerful results, but sometimes you …

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4 concrete ways to use images to build links

“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the fulfillment of a promise. If you want to use images to earn inbound links, you need a concrete plan with some specific actionable goals. Here are four ways you can use images …

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Captions added to images, pulled from the page title tag

Google Images search results continue to evolve — from the rollout of badges last summer to the related searches box this past December and the removal of the “view image” and “search by image” buttons last month. Google has been rapidly expanding visual search features. Beginning today, Google Images results will now include captions for …

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Getting results from your website means asking the right questions

After my agency completely overhauled a small manufacturer’s website, the owner of the company emailed to ask these questions: “I know a lot has changed recently regarding keywords and search engine optimization, so how do we improve our website results? How do we get the most out of Google Analytics?” These are great questions — …

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Google Image Search removes View Image button and Search by Image feature

Google has removed the View Image button and the Search by Image feature when viewing an individual image within Google Image Search. Google announced this change on Twitter, saying: Today we’re launching some changes on Google Images to help connect users and useful websites. This will include removing the View Image button. The Visit button …

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Google, Getty Images enter a multi-year global licensing partnership

Late last week, Google parent Alphabet and Getty Images announced a sweeping partnership that effectively ends a long-standing copyright and antitrust dispute between Getty and Google, which was filed in early 2016. The newly announced deal was characterized by Getty as “a multi-year global licensing partnership, enabling Google to use Getty Images’ content within its …

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What the development of visual search will mean for SEO

The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions. In a world driven by instant gratification, visual search can open the door toward “snap and surf” …

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Google image search results tests new related searches box

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and …

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