journalism

Video SEO: New tool by Trint helps make spoken words in videos crawlable

June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines. The Trint Player has been unveiled at the Global Editors Network Summit in Athens where it will be used to publish video and transcripts of keynotes by Google News …

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Google’s How News Works, aimed at clarifying news transparency

In May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms. The site, How News Works, states Google’s mission as it relates to disseminating news in a non-biased manner. The site aggregates a variety of information about how Google crawls, indexes, and …

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Insights into a newsroom: learnings for content marketing

Journalists are renowned for sniffing out a good story; they instinctively know how to get to the crux of a matter, asking the right sort of questions to get to the truth, and can decipher complicated subject matters succinctly for everyone to understand. Pick up any newspaper or magazine and you’ll find it packed with …

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