Levi’s

Google and Levi’s Deliver Two More Denim Jackets With Jacquard Tech

Julian Chokkattu/Digital Trends Invisible. That’s what consumer technology is striving to be these days, whether it’s a Nest Hub Mini made of fabric that’s meant to look like something ordinary on your shelf, or Amazon’s Echo Frames, which hide Alexa in a pair of normal-looking glasses. It’s entirely the goal of Google’s Jacquard technology, which […]

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Levi’s Is a Brand That Can Drive Traffic, Says CEO

“I think this world is coming down to winners and losers,” says Levi’s CEO Charles Bergh. “The Levi’s brand is incredibly strong and so we’re in a position with all of our customers to be asking for more, to be asking for more floor space and more open-to-buy budget. They need us. They need strong

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Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO

Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage technology and innovation to successfully compete online and in brick and mortar stores.

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