There is a new social media app in town that’s been making waves recently. If you happen to use Twitter and Facebook, you may have noticed a lot of recent buzz over an app called Vero. Vero, which is the Latin word for “Truth,” is a photo-sharing social media app created by the Lebanese billionaire, Ayman Hariri. […]
Social Media App Vero is So Popular it Might Kill Facebook and Instagram Read More »
Facebook is finally taking steps to address advertisers’ concerns regarding ad performance. In the interest of transparency, the social media giant is set to clean up its ad metrics and clarify how campaigns are measured. Advertisers have been raising questions about Facebook’s metrics, prompting the company to admit to errors in how ad performance is
Facebook Takes Steps to Clarify Ad Metrics in Light of Complaints from Advertisers Read More »
They say humans are creatures of habit which explains why most people are a bit resistant to change. And Snapchat’s recent redesign proved to be a bit too much for its users to endure. A reported 1.2 million Snapchat users have now joined hands in a petition for the app to revert back to its old
Snap Inc. Responds to Critics of Its App’s Redesign Read More »
There’s no question that smartphones have become a ubiquitous part of our daily lives. Studies have shown that 46% of Americans reach for their phones first thing in the morning, while 91% of people automatically reach for a mobile device to check on something when doing a task. This reliance on smartphones has become so
How Your Business Can Identify and Capitalize on Micro-Moments Read More »
If there’s one group of people who best know the negative effects of social media and tech addition, it would be the people who have worked to help big tech companies steer the attention of the public. Or to be more accurate, these are people who previously worked with Facebook and Google who have now
Former Facebook and Google Employees Form Coalition Against Tech Addiction Read More »
Companies who want to succeed online in 2018 need to have a firm digital marketing strategy. Luckily, there are a number of strategies and tools open for marketers, like blogging, content marketing, email marketing, social media, and paid search. Another prime vehicle for content marketing today is the podcast. Besides providing relevant information about your brand
Why Your Brand Should Consider Podcasting in 2018 Read More »
Is Snapchat trying its hand at eCommerce? That just might be in the works with its launch of a new feature that would essentially enable the company to sell merchandise through the messaging app. Snapchat Inc. just opened up the Snap Store today, a new feature that lets users buy merchandise. Currently, it appears that
Snapchat is Now Selling Merch with Launch of New Snap Store Read More »
Facebook saw a decline in usage for the first time in its history, undoubtedly brought about by certain changes made to its News Feed. Despite that, the social media company’s digital ads remained profitable, stemming any concerns investors might have. Facebook recently released its earnings report for the last quarter of 2017. The report underlined
Facebook Sees Growth in Ad Sales Despite Drop in Usage Read More »
Pinterest is not quite a social media behemoth like Facebook and Twitter, but with 200 million users a month, it can certainly hold its own. The platform’s user base also covers a wide demographic, making it an ideal place for businesses of all kinds to find new customers. As a matter of fact, 50 percent
Twitter is a platform that has always encouraged—perhaps unwittingly—competition in terms of user popularity. These days, fellow users of the social media platform will gauge your online status based on the number of likes your tweets generate, the number of times they are retweeted and, most importantly, the number of followers you have. This explains
Twitter Users are Buying Millions of Fake Followers, Black Market Exposed Read More »
