In the midst of the fallout of the Cambridge Analytica scandal, Facebook recently announced that it will put an end to its Partner Categories program. The move effectively cuts off third-party access to the social media giant’s data. Facebook utilizes data from third-party data collectors to augment its own data pool for ad targeting. The […]
Facebook to Cut Off Third-Party Data for Targeted Ads Read More »
Instagram is planning to increase its share in the eCommerce segment by expanding its shopping feature abroad. Previously available only in the US, the Facebook-owned photo and video sharing app now allows shoppable posts for businesses located in an additional eight countries. Instagram is expanding its shopping feature to other countries such as Australia, Brazil, Canada, Italy,
Instagram Launches Shoppable Posts in 8 New Countries Read More »
Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media accounts. So the news that an increasing number of people from these two groups are quitting social media is surprising to many marketers. Millennials are known for their affinity for
Lawmakers from the United States and Britain are heaping criticisms on Facebook and founder Mark Zuckerberg after reports revealed that Cambridge Analytica, a data company said to have been instrumental in Donald Trump’s presidential win, received data from 50 million Facebook users through inappropriate means. The social media giant announced on Friday that it suspended
Mark Zuckerberg Under Fire Over Facebook’s Data Breach During US Presidential Election Read More »
The popularity of various social media platforms these days is a heaven-sent trend for all advertisers; their brand can potentially reach millions of users at lightning fast speed with just a single post. On the negative side, these platforms will also ensure that any social media faux pas get circulated just as fast. Despite employing
Snapchat’s Stock Takes a Hit After Posting ‘Slap Rihanna’ Game Read More »
The latest news always breaks on Twitter faster than on any other social media platform. Now the company is working to solidify that edge by testing a breaking news feature that will deliver the hottest and most relevant stories straight to their users’ feed. As Facebook flounders on what kind of news or content to
Twitter Tests Feature that Puts Breaking News at the Top of User Timelines Read More »
Facebook has been under pressure to combat the prevalence of fake news on its platform, which prompted the company to implement measures such as blocking ads from companies that shared unreliable content last year. But the social media giant is taking a step even further by making legit videos from trusted news outlets more accessible
Facebook’s Plan to Include Videos in Its News Feed Draws Suspicion from Publishers Read More »
To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics
Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads Read More »
Twitter continues its fight against spam and “tweetdecking” on its platform. On Friday, the social media website suspended a slew of accounts known for stealing and retweeting viral tweets without crediting their original creators. Twitter has suspended a number of accounts responsible for ‘tweetdecking’ https://t.co/S5hzmEllOm pic.twitter.com/2xoGBVaxej — The Verge (@verge) March 11, 2018 Included in
Twitter Cracks Down on Tweetdeckers With Mass Account Suspensions Read More »
Facebook users from different parts of the globe will soon be able to look and apply for a local job using the social media platform. The social media giant recently announced that its job search and application feature is being rolled out in more than 40 different countries, including Brazil, Spain, and the UK. The
Facebook Increases Job Search Capabilities to 40 New Countries Read More »
