SMS marketing

5 Stats That Will Make You Wonder Why You Aren’t Using SMS Marketing

Digital marketing is constantly evolving, with new communication channels and platforms emerging on a constant basis. Marketers are always on the lookout for a new channel to add to their marketing programs and most of their attention is on those exciting opportunities (Augmented Reality! Personalized OTT Digital Video! etc.). However, what if there was an …

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The secret to successful lead nurturing after internet marketing campaigns

Businesses have begun using advanced business texting tools to send messages through channels like SMS and Facebook Messenger, ultimately bridging the gap between getting leads and engaging with them. It has become increasingly easy to acquire leads through online marketing channels, particularly social media channels like Facebook and SEM channels like AdWords. Facebook is an …

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4 ways to leverage SMS in your customer engagement strategy

Effective customer engagement requires making your customers an integral part of brand creation and not just seeing them as a means of revenue generation The first short message system (SMS) message was sent in 1992 and the first phone with texting capabilities was released by Nokia the following year. Given the digital communication technologies introduced …

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How brands can drive loyalty through mobile messaging

In 2016, global mobile traffic to the web surpassed desktop for the first time. For businesses, the continued rise of mobile is good news, as it enables them to better serve customers by harnessing the strengths unique to the channel. This includes the the ability to deliver personalised content, instant access to immersive apps, and …

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SMS Surveys Are the Only Way to Get Customer Feedback

We all want to grow our business. And a great way to grow your business is by keeping your customers happy and understanding why your unhappy customers are… unhappy. Getting customer feedback is imperative to give you the understanding of what your business is good at and where it needs to improve. It will also …

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7 Tested Ways to Use Texting for Your Small Business

At a time when most people would rather get a text than a phone call, SMS marketing is a smart choice. Every kind of business can utilize text messaging. The team from TextMagic has put together an infographic showcasing the most common ways to do that. Retailers like Abercrombie & Fitch, American Eagle and Best …

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