neuroscience

How Neuroscience Affects Customers’ Buying Behaviors

Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. …

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A Conversation with Gary Marcus – Gigaom

Today’s leading minds talk AI with host Byron Reese About this Episode Episode 96 of Voices in AI features Byron speaking with author and psychologist Gary Marcus about the nature of intelligence and what the mind really means in relation to AI. Listen to this episode or read the full transcript at www.VoicesinAI.com Transcript Excerpt …

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Genetic secrets of left-handedness revealed as part of huge study

For the first time, researchers have identified genetic regions of the genome that lead to the development of left-handedness. Despite making up approximately 10pc of the world’s population, there remains a number of genetic mysteries when it comes to left-handers. However, a new study led by researchers from the University of Oxford have discovered a …

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