heatmap

How Neuroscience Affects Customers’ Buying Behaviors

Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. …

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Startup Heatmap 2019 Unveils Europe’s Startup Highways

The recently published Startup Heatmap Europe report is a key study on the development of startup ecosystems and founder mobility in Europe to date. The analysis spans >100 startup cities in Europe, dozens of data points on ecosystem dynamics, like meetups and accelerators as well as a survey of >1,500 founders. The novelty this year …

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SG Heres How Targeting Cold Warm Hot Traffic Builds Successful Customer Relationships

How Targeting Cold, Warm & Hot Traffic Builds Successful Customer Relationships

NOW UPDATED! This post on effectively targeting cold, warm and hot traffic has been expanded and updated for 2017. Enjoy! Visitors. Traffic. Sessions. It’s all the same, isn’t it? As long as potential customers visit your site, it hardly matters how you refer to them, right? But here’s the catch: no two web visitors are alike. …

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