ppc budgeting

The Case For Time Flexible PPC Budgets

“Just wanted to let you know your campaign has a limited budget. You’re hitting your goals so might as well raise it!” I’m guessing I’m not the only one who hears this from platform reps, account executives, and sales associates. In a perfect world, every client has an unlimited budget restricted only by the maximum …

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Maximizing Facebook Campaign Budget Optimization

Facebook has continued to release the campaign budget optimization option to advertiser accounts. If you cannot find this setting during the campaign set up process, you’ll likely have to wait a bit longer for the feature to be available in your account. Campaign budget optimization is another automated tool in Facebook that allows advertisers to …

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AdWords Campaigns Can Now Spend 2x Daily Budget

October 6, 2017 Hold on to your hats PPC’ers, as Google has announced a big update to AdWords Daily Budgets. As of October 4th, campaigns will be able to spend up to two times the average daily budget. This means on occasion, Google will over-deliver your ads, causing your account to overspend up to twice …

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