The 8 Types of PR Pros There are many different types of PR people. However, the type of PR person you choose to be will likely shift throughout your career. Your role within PR may change, the industry you’re representing may change, your entire job description may change — pulling you away from the everyday […]
By Emma Smith Media relations—the cultivation of a mutually beneficial relationship between a company and journalists—is an instrumental part of a well-oiled public relations campaign. According to research by Cision, “Audiences view earned media as the most authentic form of marketing.” Indeed, for many firms, a strategically placed article can lend invaluable third-party validation and credibility,
3 Inconvenient Truths About Media Relations All Business Owners Must Understand Read More »
Earlier this year I started mentoring with Ali Brown in the USA. It was one of the most nerve-wracking decisions of my life – high risk from a financial perspective, and a constant pull on the priorities of what needs to come first after what felt like a spectacular personal business failure. So imagine how
How Celebrity Association Actually Ruins Your Credibility Read More »
To fit in at the office, good people sometimes lie. They conceal their personal crises, mounting stress, and the crushing effects of sleeplessness to look like cheerful corporate citizens. But their private demons eventually break free, as I’ve found. Early in my career, I oversubscribed to the “grind” and wore myself down into an ugly,
You’ve spent countless days and nights perfecting your idea and building a great company. Now the time has come to let the world know about it. You are convinced that your company is so enticing that no journalist could resist writing about it. Except that it’s not. I’m not saying what you’re offering isn’t good—it
Building Relationships with Journalists without a PR Firm Read More »
Free-Photos / Pixabay Public relations has traditionally been focused on creating, building and strengthening relationships; it’s a significant part of what PR practitioners do. “Relations” – it’s right there in our name. I’m happy to report that today’s effective PR couldn’t be further from the unfortunate stereotype of a slick publicist introducing a client to
Lars_Nissen_Photoart / Pixabay This communication gig gets trickier every day. For years, those of us in consumer PR have been laboring under the belief that all we need to do for our clients is to create brand awareness for their product or service, add in an event or stunt and voila! Buyers appear! That perception
Public relations is changing. In an industry where print used to be king, online media has taken over and created an upheaval in the world of media relations. With this change, the print advertising dollars that outlets have lost must be replaced. And this has shown up in the form of gated content and the
Influencer marketing exists in a fuzzy space as a creative and media asset, but also a public relations activity. If you were to draw a Venn Diagram of the three marketing sectors, influencer marketing would sit neatly in the overlapping middle. This ambiguity is the biggest roadblock to the maturation of influencer marketing. How do
“Transparency” has been a buzzword of sorts the last year. It’s popping up in the news more. It’s a focal point for social platforms right now. And, most importantly, it’s top of mind with consumers. That came out in spades in a recent Sprout Social report which found that millennials ranked brands–not politicians, surprisingly–as the
The New Era of Transparency is a Huge Opportunity for PR Read More »
