small business

Is Now The Time To Use Augmented Reality In Your Business?

It wasn’t until a bunch of people started hunting for imaginary creatures, often in places they weren’t supposed to be, that industry professionals were convinced of the potential of augmented reality. While the success of Pokémon Go has tapered off, and we are years from living in the promised future where we are spammed to […]

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How Accepting Credit Cards Can Boost Your Company’s Earnings

The initial stages of growing your business usually require you to explore all available options for that carefully and thoroughly and to consider doing things you normally wouldn’t. Accepting credit cards is something typically associated with larger companies with a more established presence on the market, but the truth is, it’s something that can benefit

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How Local Businesses Can Survive the Rise of Online Shopping

With people increasingly looking to do their shopping online via sites like Amazon, brick and mortar businesses are clearly struggling to survive. But there is still plenty of demand for in-store shopping highlighted by the growth of onsite shoppers in Target stores. The demand is there; you just need to tap into it. Below are

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Best Business Books: 50+ Marketing Experts Will Make You Smarter

Want to improve your marketing? Of course, you do. Beyond learning about the latest marketing trends, the best thing that you can do is to improve your understanding of business more broadly. The best way to accomplish this is to read the top business books. To help you choose the best business books, I asked 50+ top marketers

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3 Easy Ways to Attract Customers to Your New Niche Small Business

In today’s vast online market, the more focused and specific your business is, the better. Niche markets, while they may be small, can be incredibly powerful and profitable. By breaking down large audiences into small subsets, businesses can provide niche markets with the exact products, services, or experiences that these customers are looking for. This

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How to Get Your Community Involved

Startup Week Across America is coming! The week-long event, formerly known as Startup Day Across America, takes place from August 20th through August 24th. It has been described by the Kauffman Foundation as an opportunity for senators and representatives to discover local startups and open up the conversation about the role that entrepreneurs play in

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