Snapchat

Snapchat begins rolling out redesign on iOS that reverses changes launched last year

Channel: Social Media Marketing, SEO BLOG, Snapchat, Social media marketing / Good To SEO

Snapchat has started rolling out design changes for iOS devices that it announced during its first quarter earnings report. Snapchat says a majority of iOS users will now have their Snaps and Chats in chronological order again, with friends Stories back on the right side of the app. The app also has added a separate […]

Snapchat begins rolling out redesign on iOS that reverses changes launched last year Read More »

Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager

Channel: Social Media Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Snapchat is changing up its Promoted Stories, now calling the ad format Story Ads and making them available programmatically via its self-serve ads manager. Previously only available to advertisers as a fixed slot near the top of Snapchat’s Discover feed, Story Ads will now include the same targeting options and auction-based pricing as Snap Ads,

Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager Read More »

How Are Americans Using Social Media?

Facebook, Instagram, Pew, Pew Research Center, Pinterest, Sales & Marketing, SEO BLOG, Snapchat, Social Media, twitter, WhatsApp, YouTube / Good To SEO

What’s the latest on your customers’ social media habits? The Pew Research Center recently released the results of its latest study on US social network use. Here are some of the trends you need to know to make your social marketing a success. What’s the most popular social media network? You might be surprised. Although

How Are Americans Using Social Media? Read More »

Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows

Channel: Social Media Marketing, SEO BLOG, Snapchat, video / Good To SEO

Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number of the platform’s Shows — the TV-like videos it rolled out last year featuring premium content produced by networks and entertainment studios. The test will begin mid-May, according to a report from Digiday.

Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows Read More »

Advertisers Can Now Sell Products With Snapchats Augmented Reality Feature in Lenses

ENTBusinessNews, EnterpriseWebPro, SEO BLOG, SmallSiteNews, SmallWebBusiness, snap lenses, Snapchat, snapchat advertising, SocialMediaNews / Good To SEO

Snapchat has just introduced a shoppable augmented reality feature designed specifically for its Lens. The new shopping AR is geared towards companies who want a novel way to further advertise their products. The company rolled out Lenses in 2015. The machine learning-based feature enabled users to add different effects to their images. This feature was

Advertisers Can Now Sell Products With Snapchats Augmented Reality Feature in Lenses Read More »

Instagram tests scannable Nametags, taking another page from Snapchat’s playbook

Channel: Social Media Marketing, Facebook: Instagram, SEO BLOG, Snapchat, Social media marketing / Good To SEO

It appears Instagram is once again taking a page from Snapchat’s playbook. The Facebook-owned social media site confirmed it is testing Nametags, a feature that works similar to Snapchat’s Snapcodes, per TechCrunch. Instagram’s Nametags will let users create an image that other users can then scan with the Instagram Stories camera to follow someone. While

Instagram tests scannable Nametags, taking another page from Snapchat’s playbook Read More »

Snapchat looks to offer new e-commerce options for Discover Publishers

Channel: Social Media Marketing, E-Commerce, SEO BLOG, Snapchat, Social media marketing / Good To SEO

Snapchat is testing an e-commerce option on some of its Discover publisher channels. The feature will allow users to swipe on a product and then purchase it within the Snap Store, an in-app shopping section Snapchat launched in February. The Snap Store sells Snapchat merchandise, such as hats, sweatshirts and a stuffed-animal version of its

Snapchat looks to offer new e-commerce options for Discover Publishers Read More »

Snapchat Reverts to Chronological Stories for Some of its Users

chronological feed, MarketingNews, SEO BLOG, Snapchat, snapchat stories, Social Media / Good To SEO

It appears Snapchat made a few changes to its redesign when some users noticed their friend’s Stories reverting to the chronological order. The algorithmically sorted feed, similar to Facebook and Instagram, has frustrated the app’s most loyal users since its launch. The new tweak shows the most recent Stories in reverse order, making it easier

Snapchat Reverts to Chronological Stories for Some of its Users Read More »

Snapchat bulks up location-based ad filters & launches in-store analytics tool

Channel: Social Media Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools today, two that include location-based targeting options and an in-store analytics tool that lets advertisers track traffic at their brick-and-mortar locations. Location categories Of the two new location-based ad features, the first is a location category filter.

Snapchat bulks up location-based ad filters & launches in-store analytics tool Read More »

Snapchat’s Stock Takes a Hit After Posting ‘Slap Rihanna’ Game

domestic abuse, MarketingNews, rihanna, SEO BLOG, slap rihanna punch chris brown, Snapchat, SocialMediaNews / Good To SEO

The popularity of various social media platforms these days is a heaven-sent trend for all advertisers; their brand can potentially reach millions of users at lightning fast speed with just a single post. On the negative side, these platforms will also ensure that any social media faux pas get circulated just as fast. Despite employing

Snapchat’s Stock Takes a Hit After Posting ‘Slap Rihanna’ Game Read More »