As the phrase alludes to, ‘snap and send back’ refers to the act of purchasing a product, wearing it for a photo posted on social media, and then sending it back, for a refund of course. According to a study conducted at the behest of Barclaycard, 9% of UK shoppers admit they’ve purchased an item […]
How retailers can deal with the rise of “Snap and send back” Read More »
At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing strategies. In an entertaining and informative talk, Gil spoke about the challenge of getting companies like Win-Dixie to understand that they should be engaging with their customers on the device their customer is always paying
During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories content from publicly submitted video and photo Snaps and use them on their Discover channels as well as embed them on their own websites and social channels. Discover partners will be able to include added
Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content Read More »
Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could. That’s because it’s been underestimated by numerous brands and marketers alike. They dismiss Snapchat as a viable advertising tool because of its reputation for being a purely social platform, used mostly by teenagers and
4 Snapchat Marketing Tips to Help You Rise Above Your Competition Read More »
Snap Inc. has hired Kristen O’Hara, the former CMO for Time Warner (now Warner Media), as its vice president of US global business solutions. O’Hara will report to Snap Chief Strategy Officer Imran Khan and oversee the company’s US-based sales leaders charged with building advertiser relationships and helping marketers on the platform drive bigger results
Snap names Time Warner’s former CMO as its VP of US Global Business Solutions Read More »
Snapchat is shuttering Snapcash, the feature that makes it possible for payments to be sent between users via the app. While it was focused on user-to-user payments, many in the industry speculated that it would be the jump-off point for Snapchat to build out a broader e-commerce platform for brands. A Snapchat spokesperson confirmed to
Snapchat is partnering with Storyful, NewsWhip, SAM Desk and Tagboard — all news-focused platforms used by journalists and media organizations — to open up news-related content for wider distribution. Using Snapchat’s Story Kit API — which makes it possible to embed publicly shared Snapchat Stories on websites outside of the app — the Snapchat partnership
Snapchat partners with 4 news discovery platforms to help push content beyond the app Read More »
Snapchat is seeking to expand its horizons and utilize its camera to go beyond social media with a new visual search feature. This novel search capability and a team-up with Amazon could open a new revenue stream for the company. According to reports, a new Snapchat version for Android smartphones includes a secret code for
Snapchat and Amazon Could Be Teaming Up on a New Visual Search Tool Read More »
We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the 535 seats in the US Congress, 35 Senate seats are being contested, and all 435 House seats. As we draw nearer to election night, social and search platforms will be
The big list of political ad policies from leading social & search platforms Read More »
How does your business’s social media use measure up? Last month, I shared some interesting updates about how American consumers are using social media. But how are small businesses using social media? MarketingProfs recently reported on a new survey by Clutch that has the latest insights. Here’s what you should know. The majority of small
