Industry events became quite common over the last couple of years. They’re not just an opportunity to meet great people and learn amazing things – but they’re also an opportunity to get a decent social media following, influence and build great relationships. Mastering social media marketing during industry events can be crucial for your growth. […]
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Do you feel like your brand doesn’t belong on Instagram? Your Instagram feed is peppered with posts and ads for physical products and services. But digital products? You’ve seen maybe two or three posts over the past few months. That’s all. But that doesn’t mean that Instagrammers wouldn’t want to see more from digital product
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Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. But for all its promise, social media is far from easy. Constant updates, fierce competition, and rapid shifts in markets,
7 Social Media Marketing Trends You Can’t Ignore in 2020 Read More »
Have you ever considered Instagram as anything more than a brand building platform? Here is how you can use it to generate leads and drive more sales. Instagram is not just for posting beautiful sunset and creative lunch photos. It’s a great lead generation platform with over 1 billion active users every single month. 90%
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Instagram has launched a feature called ‘Create’ Mode, which you can access by swiping left from your ‘Story’ menu. A spokesperson from Instagram describes this feature as a new mode to combine interactive stickers, drawings, and text without having to share photos or videos. That means you can still use most of the same interactive
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Social media is easily one of the most massively used strategies that brands and influencers employ to target potential users. Over half of online users in the US have come across an advertisement on social media. And unlike display advertisements, consumers aren’t miffed about brands or influencers selling their products on social media platforms. In
How to close the Social Media and Offline footfall loop with QR Codes Read More »
Everybody has a story. How you tell yours could make the difference between converting leads and driving traffic in the other direction. One of the most effective ways of making a true emotional connection – the kind that earns trust – is to tie your story to the buyer’s journey. What is the Buyer’s Journey?
Social media is ever-changing. And I’m not just talking from a platform standpoint. Those changes occur almost instantaneously these days, especially whenever Facebook, Twitter, and Instagram, roll out new features. But I’m also talking about changes on social media from a content and design standpoint. Over the past few years, social media was dominated by
3 Social Media Graphic Design Trends You Need to Master for 2020 Read More »
Want to connect with the public more effectively? There’s nothing like social proof to earn a higher trust rating and grow your audience. In order to pull this off, it takes authenticity, effort, and a fair amount of know how when it comes to outreach. If you feel like your social street cred it lacking,
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The world of digital marketing is made up of a variety of increasingly complex moving parts. Trends come and go, and technology continues to drive developments in digital marketing. Professional marketers are often caught racing to catch up with the trends they overlooked and the ever-changing demands of their core audience. Now, digital marketers need
