social commerce

7 Social Media Marketing Trends You Can’t Ignore in 2020

Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. But for all its promise, social media is far from easy. Constant updates, fierce competition, and rapid shifts in markets, …

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5 E-commerce Trends You Can’t Ignore in 2020

Around 2.05 billion people made online purchases in 2019. That means 21.55% of the global population shops on the Internet – a number that will hit 2.14 billion in 2021. That’s a massive pool of prospective customers! But more online shoppers means more e-commerce platforms, which has created a competitive and fierce marketplace. To stand out …

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The Power of Social Shopping on Instagram (and How to Sell More in 2019)

Here’s one thing we all can agree on: Every business aims at gaining new customers (or keeping existing ones) to increase the sales of its products and services. But people don’t care about your brand and product until you can solve their problems or satisfy their needs. Before making a purchase, 36% of customers search for …

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How to leverage Pinterest’s e-commerce abilities

It’s time for e-commerce marketers to start taking Pinterest seriously Pinterest is about far more than collecting aspirational pictures of perfectly decorated rooms, stylized desserts, and faraway locales. With the introduction of buyable pins last year, the platform’s more than 100 million active users now also flock to the site to shop. Compared to other social networks, Pinterest …

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Key social commerce trends in 2019

As well as creating demand through strong creative and large-scale reach, social media now enables consumers to instantly purchase what they see on their screens For many of us today, we’re just as likely to buy something online as in a physical shop. E-commerce has consistently grown and developed over the last 10 to 15 …

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2019 Social Media Predictions: How To Make Your Marketing Deliver The Best Results

Does your marketing really need social media in 2019? Specifically are you worried about: As a result do you wonder: Can I invest my marketing budget elsewhere to yield better results? Despite these worries, social media remains key to your 2019 marketing and business plans. Social media provides entryways, visibility and engagement that you can’t …

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The Easiest Way to Turn Social Engagement into First-Time Buyers

Follow. Follow. Follow. Change tab. Unfollow. Unfollow. Unfollow. This was how I’d spend the first 30 minutes of every day. It was 2013 and marketers I knew were telling me that Twitter was the place to be – that with the right strategy, you could propel your traffic to never-before-seen levels. However, if I wanted …

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Instagram shop: How to boost your e-commerce sales

What exactly are shoppable posts and how to get your product into the “explore” section? Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up with new and creative ways to reach their target audience and boost sales while maintaining …

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The 2-step guide to driving sales with Pinterest

There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies. This blog will discuss a couple of recommended targeting types within Pinterest to help fill the top of the funnel and essentially …

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