stories

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Successful businesses are built on effective stories. People love to see, read or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more …

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns Read More »

Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes

A lot of big brands are getting absolutely slammed on the Internet lately. Sometimes it’s for something one of their employees got caught doing. Like United dragging that guy off the plane because he… bought a ticket. Or banning two kids for wearing… kid’s clothes. Sometimes it’s because of what management got caught doing. Like …

Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes Read More »