ux testing

How to Use UX Testing to Improve Your Customer Lifetime Value

According to a survey by Havas, “people wouldn’t care if 74% of the brands they use every day just disappeared.” Across the world, only 57% of brands are trusted on average (and only 33% in North America!): These figures are shocking, right? They shouldn’t be. Today’s shoppers place a lot more value on customer experience …

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How to execute UX design work with distributed teams

UX design emphasizes the importance of making design decisions around users. As the practice evolves, many design thinking techniques are also evolving to do UX well, and nearly all of them call for the participants to be in the same physical space. There are numerous myths regarding working on UX design tasks remotely; however, the …

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