cart abandonment

A Step-by-Step Guide (With Templates)

NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It’s not sustainable (nor sensible) to continue spending money on poorly performing campaigns. Facebook advertising is changing …

A Step-by-Step Guide (With Templates) Read More »

Drive customer retention with Google Dynamic Remarketing

With all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a sponsored post. I enjoy following remarketing best practices, and I’d like to provide some justifications as to why I think it is the need of …

Drive customer retention with Google Dynamic Remarketing Read More »

17 Actionable Marketing Strategies You Can Borrow from E-commerce

As companies go digital in order to keep up with the changing business environment, the competition between e-commerce stores has gotten incredibly tight. This has led to refined and carefully thought-out marketing strategies that are dictated by the rapid development of technologies and customers’ demands. All of them are aimed at increasing conversions and boosting …

17 Actionable Marketing Strategies You Can Borrow from E-commerce Read More »

American shoppers abandon nearly half of the items they add to cart: study

Cart abandonment is the bane of online retailers’ existence and new research highlights just how easily discouraged American shoppers are from completing purchases. According to a study conducted by ecommerce fraud prevention firm Forter and OnePoll, American shoppers only purchase 58% of the items they add to their shopping carts. That might not come as …

American shoppers abandon nearly half of the items they add to cart: study Read More »

Top 5 KPIs That Will Keep Your eCommerce Business on Track for Success

Running an eCommerce business is no walk in the park. Most of the time, things change so quickly that it’s difficult to keep track of what’s working for your business and what isn’t. What’s more, the tasks you have to do on a daily basis could make you lose sight of your long-term goals. This …

Top 5 KPIs That Will Keep Your eCommerce Business on Track for Success Read More »

SG How E commerce Companies Can Boost Sales Through Facebook Ads

How E-commerce Companies Can Boost Sales with Facebook Ads

Advertising is one of the most critical parts of running your e-commerce store. Unfortunately, for many it also tends to be one of the most elusive and difficult to figure out parts. You have a great product and set a fair price. You’re on top of customer service and your site looks great. But all …

How E-commerce Companies Can Boost Sales with Facebook Ads Read More »