Social media monitoring

Clean Up Your Facebook Business Page This Weekend – 12 Things to Cross Off Your List

Clean Up Your Facebook Business Page This Weekend – 12 Things to Cross Off Your List What are you planning to get done this weekend? Reconnect with an old colleague over brunch? Do a little light housecleaning? Finally tackle that landscaping project your spouse has been hounding you about? Those all sound like fun, normal …

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3 Steps to Create a More Effective Reputation Management Strategy

Nowadays most brands understand the necessity of reputation monitoring. Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. In today’s digital world, the minute someone is unhappy with a product or business, they post about it on the Internet – …

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How Brands Can Respond to Rising Risks of Boycotts

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least …

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How Does Social Media Influence The Image Of MBA Aspirants

How Does Social Media Influence The Image Of MBA Aspirants Social media is a great reflection of the person you are. It shows your interests, hobbies and thought processes through a series of posts. This reason has led many institutes to check the social media accounts of the applicants before they process their admission. The …

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Vaping Culture is Contextualized on Social Media

Vaping Culture is Contextualized on Social Media Social media was once the purview of quick updates for friends and family. Now, it’s used for many other purposes, including giving businesses a presence in a larger arena, which gives them access to their clients and prospective clients. It can be used to create context around vape …

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How to Prepare for the Inevitable PR Crisis

When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches, sexual harassment complaints, product malfunctions and recalls, misbehaving CEOs, rebellious employees. The list of potential causes of PR crises goes on and on. Aggressive media inquiries, bait-click headlines, and viral social media sharing can exacerbate even …

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Using Analytics to Improve Social Media Marketing

Using Analytics to Improve Social Media Marketing With all the blog posts, videos, and tweets that you share to increase your business online presence, what is the guarantee that your target audience sees your content? Or rather, how will you know if potential customers are reacting to your content the way you want them to? …

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7 social media monitoring tools to check out in 2019

The beginning of a new year is as good a reason as any other to try something new: a different lifestyle, a new hobby, a brand new marketing strategy. And, of course, a new tool, since it’s both exciting and rewarding to discover awesome software that helps you deal with work and, sometimes, with life …

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Instagram Begins Testing of New ‘Creator Accounts’

Instagram Begins Testing of New ‘Creator Accounts’ The number of high profile Instagram users appear to be growing by the day, and the social media platform is taking steps toward improving their strong presence and reach. Instagram is testing new “creator accounts,” adding analytics and messaging features to help influencers gather data and leverage insightful …

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How To Use Social Media To Promote Your Next Event

How To Use Social Media To Promote Your Next Event If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Most importantly, social media can be a highly effective tool for driving sign-ups, registrations …

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SocialSteeze And RocketSocial: How Tools Are Revolutionizing Instagram

SocialSteeze And RocketSocial: How Tools Are Revolutionizing Instagram Today, social media accounts often serve as the first point of contact between a brand and a potential customer. Whether a customer has discovered your content organically on a platform or proactively sought out your profiles, making a strong first impression is essential to securing the relationship. …

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