Social media monitoring

Clean Up Your Facebook Business Page This Weekend – 12 Things to Cross Off Your List

Clean Up Your Facebook Business Page This Weekend – 12 Things to Cross Off Your List What are you planning to get done this weekend? Reconnect with an old colleague over brunch? Do a little light housecleaning? Finally tackle that landscaping project your spouse has been hounding you about? Those all sound like fun, normal …

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3 Steps to Create a More Effective Reputation Management Strategy

Nowadays most brands understand the necessity of reputation monitoring. Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. In today’s digital world, the minute someone is unhappy with a product or business, they post about it on the Internet – …

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How Brands Can Respond to Rising Risks of Boycotts

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least …

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How Does Social Media Influence The Image Of MBA Aspirants

How Does Social Media Influence The Image Of MBA Aspirants Social media is a great reflection of the person you are. It shows your interests, hobbies and thought processes through a series of posts. This reason has led many institutes to check the social media accounts of the applicants before they process their admission. The …

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Vaping Culture is Contextualized on Social Media

Vaping Culture is Contextualized on Social Media Social media was once the purview of quick updates for friends and family. Now, it’s used for many other purposes, including giving businesses a presence in a larger arena, which gives them access to their clients and prospective clients. It can be used to create context around vape …

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How to Prepare for the Inevitable PR Crisis

When a public relations crisis strikes is not a question of “if.” It’s a question of “when.” Data breaches, sexual harassment complaints, product malfunctions and recalls, misbehaving CEOs, rebellious employees. The list of potential causes of PR crises goes on and on. Aggressive media inquiries, bait-click headlines, and viral social media sharing can exacerbate even …

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