Word of mouth influences more than 90% of B2B purchases. Yet, almost every B2B company takes it for granted. They just assume that customers will talk about the business. But that’s not how people really behave, is it? Word of mouth influences more than 90% of #B2B purchases. Click To Tweet We discuss things that […]
How to Create a B2B Word-of-Mouth Marketing Strategy in 6 Steps Read More »
Too many people are wasting money on advertising (online and offline), failed content marketing and influencer marketing of dubious value. But the waste of money and effort isn’t the worst part. The worst part is that you are sitting on the solution. You already HAVE what you need to grow your business dramatically. Did you
A Proven Way to Multiply Customers without Wasting Money on Ads Read More »
The best way to grow any company is for the customers of that company to do the growing for you. Word of mouth is the most effective (and cost-effective) method of customer acquisition and growth. In B2B, word of mouth is exceptionally important: 91% of B2B purchases are influenced by word of mouth. Click To Tweet.
The 7 Key Principles of B2B Word of Mouth Marketing Read More »
The old-style homepage that serves the same content to one and all is dead in this era of website personalization. These days, the key to generating maximum conversions from your website lies in presenting the most relevant content to individual users. Marketers and webmasters are continuously improving the UX of their sites in order to
The Complete Guide to Getting Started With Website Personalization Read More »
Attention must be earned, and doing so is harder than ever, when every business is competing for eyes and ears against Princes and Duchesses, Kardashians and Trumps. Not to mention your actual competitors. In our yearning for attention, we often decide that the best approach will be to “go viral” and doing something so uncharacteristic
A Great Viral Marketing Case Study and Why it is not a Word of Mouth Strategy Read More »
Social media itself isn’t word of mouth — it’s one way that word of mouth spreads. #wordofmouth Click To Tweet In our social media-dominated world, most people have the impression that word of mouth has transitioned from in-person conversations to retweets and direct messages. They believe that social media IS word of mouth. Not true.
Why Social Media and Word of Mouth Are Not the Same Thing Read More »
If you’re under the age of 35 and have eaten in a restaurant lately, chances are you asked a specific group for help to make your choice. Choosing where to eat isn’t easy for anyone, regardless of generation or geography. And, perhaps not surprisingly, half of all Americans look to recommendations from friends and family
3 Statistics on How Millennials Are Choosing Restaurants Read More »
50. What does that number mean to you? Perhaps, you think of golden wedding anniversaries when you think of 50. Or maybe you think about how it’s the fifth magic number in nuclear physics. It represents the number of states in the U.S. It’s also a milestone achievement in the NHL: 50 goals in 50
50% of Americans Like This Type of Information Best When Researching Purchases Read More »
Word of mouth is the original marketing. It was, for a LOOOOONG time, all we had. Even today, 50-91% of all purchases are influenced by word of mouth. Yet, NOBODY has an actual strategy for it. You have a digital strategy, and a content strategy, and a social strategy, and a bunch more strategies. Yet
Why I Spent 18 Months Ignoring My Family and Writing This Book Read More »
My new book is called Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth. Written with Daniel Lemin, it gives any and every business a reliable framework they can use to do word of mouth on purpose, not on accident. The book includes: results from four separate research studies, case histories from more
