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Demand generation should be a core component of a Blue Ocean Strategy – instead it is frequently confused with either brand awareness or lead generation Demand generation is a critical theoretical component of the ‘new’ marketing- a catch-all term for the kind digital marketing which relies on inbound techniques and new platforms, all underpinned by the ‘Blue
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Simon / Pixabay Despite popular belief and the continual espousal of the nightly network talk shows, not all news is “breaking news”. Furthermore, not everyone is interested in reading only breaking news. Sure it is nice to know the latest happenings, but more often than not, journalists, bloggers and even potential customers are doing research
It’s not about digital or traditional, those don’t exist. It’s about integrated marketing communications. Different channels do different things and that’s the point Lots of marketers will tell you that it’s possible to build a business using just online channels but that’s just not true and most of these people are selling tactical solutions, they
how spreading budget across media compounds results | Read More »
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Social media strategy and planning essentials series This is part 5 of my Smart Insights 12 part social media series. In the last part, we looked at the role of organic vs paid social media and touched on the importance of content. In this blog, I discuss a sensible way to approach content planning for
Creating your social media content strategy and plan Read More »
As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage
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