On this week’s episode of Marketing O’Clock, we take a Byte out of the new video-sharing app, LinkedIn is enhancing their toolset for people who aren’t good at LinkedIn, and we have a draft to see who can assemble the best team of new 2020 emojis. Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld […]
The New 6-Second Video App That Grew from Vine & This Week’s News [PODCAST] Read More »
Snap Inc., the parent company of Snapchat, has announced the launch of a new video ad format: Extended Play Commercials. The new, mid-roll ad type maintains the 6-second non-skippable format – but offers advertisers the ability to extend the runtime beyond the 6-second mark for up to three minutes. Similar to YouTube TrueView ads, with
Snapchat’s new ad format lets advertisers extend 6-second non-skippable ads Read More »
Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run 90-seconds or less. Powered by machine learning, the tool will identify well-structured moments in a longer video, and convert those moments into multiple six-second video ads. The process takes only a matter of minutes,
Google’s new Bumper Machine whips up 6-second bumper ads from longer videos Read More »
Not sure about the timing of this one – AdAge is reporting that Snapchat is now rolling out its new, unskippable, 6-second ads, forcing users to sit through commercials. First off, it’s not as bad as it may seem – the 6-second ads are not being inserted in or around user content, they’ll only be
Snapchat Rolls Out 6-Second, Unskippable Ads in Shows Read More »
The facts: Snapchat plans to start testing six-second video ads that can’t be skipped, a departure from its past practice of letting its users tap their phone screens to jump straight to desired content, according to Digiday. The test will reportedly begin around May 15. The image-messaging app’s new ad format, called “Commercials,” will run
Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number of the platform’s Shows — the TV-like videos it rolled out last year featuring premium content produced by networks and entertainment studios. The test will begin mid-May, according to a report from Digiday.
Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows Read More »
Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports. Facebook is also introducing new restrictions on when and which publishers and creators can insert mid-roll ads in their videos and changing how its algorithm decides which videos to prioritize in people’s News Feeds. Taken together,
Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions Read More »
For the first time ever, YouTube has released a leaderboard ranking the top 20 most popular six-second bumper ads for the year. At the top of the list was a spot for Samsung’s Galaxy 8. Other US brands to make the list included Duracell, Sleep Number Mattress Company, Nike and IHOP. “We’ve found YouTube to
Samsung’s 6-second video spot ranks #1 on YouTube’s first bumper ad leaderboard Read More »
