6second

Google’s new Bumper Machine whips up 6-second bumper ads from longer videos

Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run 90-seconds or less. Powered by machine learning, the tool will identify well-structured moments in a longer video, and convert those moments into multiple six-second video ads. The process takes only a matter of minutes, …

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Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions

Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports. Facebook is also introducing new restrictions on when and which publishers and creators can insert mid-roll ads in their videos and changing how its algorithm decides which videos to prioritize in people’s News Feeds. Taken together, …

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Samsung’s 6-second video spot ranks #1 on YouTube’s first bumper ad leaderboard

For the first time ever, YouTube has released a leaderboard ranking the top 20 most popular six-second bumper ads for the year. At the top of the list was a spot for Samsung’s Galaxy 8. Other US brands to make the list included Duracell, Sleep Number Mattress Company, Nike and IHOP. “We’ve found YouTube to …

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