Acquiring an existing website is much less work than creating one from scratch; how can marketing managers ensure their success online? Web businesses are certainly an attractive proposition for business owners and marketing managers looking to take on a new brand. One thing’s for sure – it’s much easier to acquire a website than it […]
What marketing managers need to know about website acquisition Read More »
Competition among big players in the emerging but profitable cloud computing segment is about to heat up. In a recent announcement made on Wednesday, Microsoft confirmed its acquisition of storage solutions firm Avere, a move specifically targeted to boost revenue by addressing the unique needs among companies in the middle of transitioning to a cloud-driven
Microsoft Announces its Acquisition of Avere Solutions Read More »
Getting new customers isn’t always cheap. That’s one of the reasons why I tell businesses to focus on customer retention. With that said, it’s impossible to retain customers if you can’t get them through your doors or to your website in the first place. If you’re a new company without an existing customer base, you’ll
Customer Acquisition Strategies That Won’t Break the Bank Read More »
How much is a customer worth to your business? And how much can you afford to pay to acquire a new customer? These are simple questions, but important ones. In this post, I’m going to share a simple five-step process you can follow to figure out EXACTLY how much you can afford to spend to
Online marketing agency Indago Digital recently produced a periodic table of link building and acquisition tactics, which highlights some of the methods most commonly used by SEO and digital marketers to increase website visibility and traffic. Working from the templates of previous guides, such as the Periodic Table of SEO Ranking Factors, Indago drew on
Once a year I teach a class in the MBA program at the College of William and Mary in Virginia. For the last seven years, my charter has been to introduce MBA students to the real world of B2B marketing. This year, I brought a special guest to help me talk about this real world:
Google’s traffic acquisition costs (TAC) have been climbing. As Google’s ad revenues grow, so does the money it pays to partners and distributors. Investors are particularly sensitive to this issue. In response to investor questions, Alphabet CFO Ruth Porat explained recently that Google’s increasing traffic costs are partly about mobile and programmatic growth, which have
Matching Visions has strengthened its position in the affiliate sector with the acquisition of several search engine optimisation (SEO) sites. The Malta based igaming network has added established nordic focussed SEO sites, speltipset.com, spelpunkten.se and spelprinsen.se, to its ever expanding portfolio. Dennis Dyhr-Hansen, Matching Visions CEO, told TotallyGaming.com: “Although the affiliate network is
Matching Visions continues expansion with acquisition of SEO sites Read More »
Creative management platform Thunder has announced it has completed its purchase of AI-powered targeting platform Adacus — and, as a result, is adding three capabilities to improve personalization and performance. Deal terms were not made public. CEO Victor Wong told me that Thunder, which offers tools for creative ad production, had been working since last
Thunder boosts personalization and performance following Adacus acquisition Read More »
The allure of the “new” is unmistakable. In fact, a study shows that it’s part of our psychological makeup to believe that new must always equal improved. It is only natural to be continually on the lookout for ways to lure the next potential customer, but focusing too hard on acquisition may be to your
Why You Should Be Focusing on Customer Retention, Not Acquisition Read More »
