Pexels / Pixabay In a recent PWC and Business Higher Education Forum (BHEF) survey, 59% of employers responding said data science and analytics skills would be required of all finance and accounting managers by 2020; 51% said these skills would be required by all marketing and sales managers; 49% said they would be required of […]
4 Keys to Boost BI and Analytics Adoption via Mobile Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Twitter Teams on mobile, Ads.txt adoption & more Read More »
Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public list of their programmatic sellers and resellers, or they will be left out of brands’ programmatic ad buys. “Some advertisers care a lot about making sure that we’re not
Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption Read More »
Chart of the Day: How does use of Artificial Intelligence vary in different sectors As with any new disruptive technology that is moving it’s way up the hype cycle, Artificial Intelligence won’t be uniformly adopted. It will be a better fit in certain sectors and for businesses of a particular type. As futurist William Gibson put it: “The
Artificial Intelligence adoption in different sectors Read More »
Data-driven creative is a hot topic these days. Consider the following developments. A brand-new media agency, Omnicom’s Hearts and Sciences, shocked the industry by winning P&G and AT&T accounts based on a promise of better linkage between media data and creative execution. Venerable creative agency Leo Burnett earlier this year launched what it calls “The
Real changes to consumer behavior are driving adoption of data-driven creative Read More »
When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that have heard of the new feature but haven’t used it Users that have heard of the new feature, used it once or a few times and stopped Users that
How to Drive New Feature Adoption with Kissmetrics Read More »
When interacting with artificial intelligence (AI), more and more of us are choosing our voices, rather than our screens, to ask questions, make purchases, do something or go somewhere. While this trend is viewed by some as an exciting advancement in technology and consumer convenience, it has left many marketers scrambling to keep up. According
Amazon’s Alexa Skills Kit is a collection of self-service APIs and tools that make it easier to create voice-driven capabilities for Alexa. Three years ago, in “Voice Commerce Ready for Prime Time?,” I presented the pros and cons of voice-activated transactions. Since then, voice commerce has grown significantly, with the adoption of voice-based assistants, such
