Posted by Alan_Coleman The latest Wolfgang E-Commerce Report is now live. This study gives a comprehensive view of the state of digital marketing in retail and travel, allowing digital marketers to benchmark their 2018 performance and plan their 2019 strategy. The study analyzes over 250 million website sessions and more than €500 million in online […]
CTR isn't the only measure you should be looking at when assessing ad platforms – take a look at these new insights into post-click engagement rates. Source link
A Closer Look at Post-Click Engagement Rates in Platform Assessment [New Benchmark Data] Read More »
Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? And whose popularity translates into better results? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Before brands plan their social media marketing budgets, it’s important for them to question their own performance and
How to Measure and Benchmark Your Instagram Influencer Program Read More »
Quick question: how does your brand’s social presence stack up against your competition? Because if you’re looking at little more than followers and Likes as a measuring stick, you might be in the dark. The reality? While these surface-level metrics can be valuable, they don’t tell the full story of your social presence. Think about
8 Competitive Benchmark Tactics to Measure Your Brand Read More »
Did you go into marketing because you thought it would be creative, but it ended up being all about the data? Do you ever feel that as a marketer, you’re more valued for your analytical ability and technical chops than your creative skills? It turns out you’re right—well, half-right. Yes, marketers are under more pressure
Modern Marketing Benchmark Survey: 6 Surprising Findings Read More »
A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena
2018 paid search benchmark report from Adthena – How do you compare? Read More »
As people look to their trusted personal networks to discover new products, services and brands that fit with their lifestyles, the role of the brand advocate has never been more important. Smart companies are turning to some of their most engaged advocates—their own teams—to help amplify brand reach and increase leads and conversions. Employee advocacy
Benchmark Advocacy Metrics Alongside Organic Reach in Sprout Read More »
Reworking your acquisition plan, beginning with your subscribe forms, will help you do a better job of connecting with customers and launching email conversations We’ve been hearing many conflicting stories about how well EU marketers are preparing to handle all the many changes that GDPR will bring to their acquisition. So, we decided to see
Are your forms ready for GDPR? Benchmark yourself here Read More »
While organic reach on Facebook might be falling, Facebook video is stronger than ever. Experts say that more than 100 million hours of video stream to happy viewers every day on Facebook. If you really want to reach your audience, then you need to grab your camera. Just like any marketing strategy, you need to
9 Facebook Video Metrics Brands Need to Benchmark Read More »
How do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is providing one kind of yardstick. It’s a “near real-time” social ad performance benchmark, based on data from the company’s 2,000+ clients. The Prague-based company describes this as near real-time, although it’s updated
Socialbakers unveils a ‘near real-time’ social ad benchmark Read More »
