Whenever you read about genius branding or brand storytelling, you always hear about titans like Apple and Nike. While these brands are certainly talented, it can be a little disheartening to compare yourself to them—especially if what your brand does or sells isn’t exactly glamorous. How do you tell a compelling brand story if you’re […]
7 Examples of Super Creative Brand Storytelling for Very Boring Products Read More »
July 9, 2018 Brands are finally figuring out that they have to be everywhere. Having a presence on everything from Google shopping to Amazon, you’re probably quickly realizing that having quality feed management and optimization is of the utmost importance. But according to recent research, 42% of marketers are NOT using feed management software! We’re
Shopping Feed Tips to Gain Major Brand Visibility Read More »
Data from Statista says the North American fitness market had an estimated size of more than $28 billion in 2015, of which 90 percent was attributable to the United States. The U.S. brings in more fitness and health club revenue than anywhere else in the world and has the most active members too. According to
9Round Franchise Founder Discusses the Role of Fitfluencers in Growing a Fitness Brand Read More »
One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product or a logo and it will all magically fall into place. In a perfect world,
Your brand is more than just your company or product name. It’s one of the best ways of setting yourself apart from your competitors. Unfortunately, many business owners are confused as to what “branding” really means and how it affects their company. In a nutshell, your brand value reflects the values your company holds. It
If you were to ask one of your employees what your brand’s core values are, would they know the answer? How do you think they would respond? Hopefully, your company already has some firm brand values, covered in your initial business plan or your brand guidelines. If not, now may be a good time to
5 Ways to Keep Your Team Aligned With Brand Values – and Why You Should Read More »
It doesn’t matter if your product is tangible or not. You’ve got to protect your brand or wave goodbye to your good reputation One minute you’re loved by consumers, the next… a social pariah. What happened? Failing to listen to consumer feedback Stolen brand identity Business data lost due to poor security Counterfeit goods undermining
Have you got an online brand protection strategy? Read More »
There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. The great thing about automation is that it allows you to set it and forget it, saving you time and money.
Looking to build your personal brand? Here are some key tips on how to do it from contributor Melonie Dodaro. Source link
How to Build a Personal Brand with Content Marketing Read More »
Marketing Podcast with Kyle GrayPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing. Gray has helped
A Guide to Content Strategy and Brand Storytelling Read More »
