Sometimes it feels like social listening is a sacred knowledge available only to a few chosen brands – that’s how little we hear of companies using it. Of course, in reality, social listening is quite the opposite of a secret: it’s used by many, but, here’s the deal: it’s not used to its full potential. […]
4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond Read More »
Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success.
Every brand needs a stellar logo to enhance its image. Developing the right logo requires a lot of foresight and a thorough understanding of human psychology. It can be difficult to get right the first time, which is why some companies need to test different variations. IBM had to change its design six times over
7 Key Components to Create a Winning Brand Identity Read More »
You may have heard of brand archetypes before, but have you ever really stopped to consider how they apply to your brand? Or how they might influence your positioning strategy and communication? From my research on the topic, I get a sense that archetypes are still widely undiscovered and those who have briefly encountered the
Brand Archetypes: The Science Of Strategic Brand Personality Read More »
Branding is indispensable for businesses, big or small, new or old Branding defines a business’s identity; it is how a business presents itself to the world. But branding is much more than fancy logos and catchy taglines – it captures the ethos of a business and guides its journey. Branding is also important for positioning
5 Ways for New Businesses to Create a Stellar and Enduring Brand Read More »
If you use a blog to promote your business you’ve tapped into one of the most effective online marketing strategies available. Blogging lets you get in front of potential customers who may be interested in your brand that you can’t find through traditional marketing channels. Having a quality logo is just as important for your
7 Amazing Logo Design Tools To Grow Your Blog Brand Read More »
The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds online discussions and sentiment are not necessarily predictive of offline brand outcomes. Among other things, Engagement Labs sought to answer the question, “Can the social media tip of
Report: Social media sentiment not predictive of offline brand outcomes Read More »
Social media doesn’t feel very “social” when you’re just another face in the crowd, does it? And then we look at the likes of GoPro, Wendy’s or Starbucks with their rabid followers and wonder how we can replicate just a fraction of their performance. The reality, though? If you’re struggling to stand out as a
12 Ways to Boost Brand Awareness on Social Media Read More »
6 Keys to building a better online brand experience for your customers. Online brand experience and customer experience is a widely discussed topic amongst brand managers and marketers, and for good reason — customers who have a better brand experience with one brand over another will naturally veer toward the brand they favour when making
Online Brand Experience | How to create a killer online brand experience? Read More »
It’s never been easier to create a website — and it’s never been harder to get people to stay there. With mere seconds to capture a visitor’s attention, your homepage needs to clearly and concisely state your value, and convince the visitor that your business is worth their time. One of the biggest website-related challenges
Defining the Best Colors, Style and Design for Your Brand Logo Read More »
