Let’s find out how to perform a competitive analysis – and how you can use that information to your advantage. Why do you need a competitive analysis? Building a successful marketing plan requires knowing your customers and their pain points intimately. That is step one. And step two is knowing how your competitors are addressing […]
How to Perform a Competitive Analysis of Your Brand Read More »
As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do, to making less-than-exciting (cough *boring*) industries sound intriguing. Marketers today do more than just shape campaigns and figure out how to market products and brands. You also have to decide how to market
How to Build Your Personal Brand While Balancing Company and Comfort Level Read More »
Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment. The report was based on data from a survey of 2,000 consumers and 1,000 employees of brands in the United States. Nearly three-fourths of consumers (74%) say negative interactions with staff (poor attitude, lack of
Sources of Bad Brand Experiences: Consumers vs. Brand Employees Read More »
The concept of employee advocacy and our understanding of it have been growing over recent years, and advocacy programs have been implemented as part of the marketing and sales strategies at many well-known companies, including Dell, Adobe, HPE, SAP, among others. If you’re new to the term, “employee advocacy” is simply the promotion of a
How Employees Can Advocate for Your Brand on Social Media Read More »
When attracting the right audience for your personal brand reputation is everything. High-level influencers can help spread the word, which can make a big difference for your visibility and sales. Lately as social media has become more advertising focused it’s becoming a wider trend to connect with people of prominence. Daily conversations and sharing of
Why Influencer Marketing Will Grow for Your Personal Brand in 2018 Read More »
What would you do with a blog that averaged 150,000 monthly views?Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Readers were free to enter and leave the premises at
What One Brand Did After It Created a Top 10 Blog Read More »
If someone talks about your company online, will you hear about it? What if they never tagged you in the first place? Brand monitoring keeps you informed on what’s said about your brand, helps you find new people to engage with and even tracks your competitors’ moves. For small businesses and those without a PR
Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge. Acquiring a new customer can cost you six or seven times more money than retaining your current customers. But you can get new customers without having to spend much money. Using your existing customers to help bring
How to Get Your Customers to Recommend Your Brand to Others Read More »
Are you looking for ways to broaden your social media marketing scope in 2018, or to offset potential traffic declines caused by Facebook’s algorithm shifts? If so, Pinterest could be the platform for you – in this post, we’re going to look at some of key benefits of the visual-focused platform, and how some unexpected
Why Pinterest Could be Hidden Social Media Marketing Gem for Your Brand Read More »
Recently Google announced an update of its Featured Snippets for both desktop and mobile search. This provides a personal brand’s website an opportunity to appear in top results with answers to the most pressing questions online. Answers are displayed in a descriptive box in several different formats, including video. How is this important for your
Why You Should Think About Google Featured Snippets Again for Your Brand Read More »
