TOKYO: From sleepy New Zealand hillsides to sleek Tokyo dining scenes, a bottle of Hawke’s Bay wine shipped to Japan traces an arc that exporters like Nigel Avery see as an avenue for multi-million dollar growth built on a free trade pact. Avery’s Sileni Estates hopes to gain as the two countries are among a […]
Heard on the grapevine: How Pacific trade pact primes New Zealand wine for Japan buzz Read More »
How to Generate Social Media Buzz for Your Product Product launches are exciting, but they’re also challenging. Maximizing visibility is the key to generating sales, but how do you ensure that your product gets in front of as many eyes as possible? You can’t rely on viral campaigns; they’re too unpredictable. But you can take
How to Generate Social Media Buzz for Your Product Read More »
Marketing funnels and customer journey maps are hot topics – here's an overview to help you understand the two. Source link
In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement ABM see improved annual revenue per account. But despite its promise, less than half (38 percent) of the 250 U.S. businesses surveyed for Dun & Bradstreet’s Sixth
Despite buzz, only one-third of B2B businesses are committed to ABM, report says Read More »
This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were the usual contenders like Budweiser, Pepsi and Kia; brands like Doritos and M&Ms that returned after taking a Super Bowl break; and debut advertisers like Pringles, Kraft and Intuit making their
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Seminar on GoogleMy Business listings The Manatee Chamber of Commerce will hold a seminar on how local businesses can set up and claim their Google My Business listings from 9 to 11 a.m. Wednesday in the chamber’s office at 222 10th St. W. in Bradenton. Google is the leading search engine, with more than
Building inspector panelscheduled for Tuesday The Manasota Air Conditioning Contractors Association will hold a building inspector panel on changes to the codes Tuesday evening at the Holiday Inn Lakewood Ranch, 6231 Lake Osprey Drive. Networking will be from 6 to 7 p.m. and the dinner with presentation will start at 7 p.m. Panel participants
Your product is ready. Finally! You have invested time, money and resources. The product has to be a hit, otherwise, it was all for nothing. You push publish and it’s live. You have finally launched the product and… Silence… Uh, oh. No one cares, let alone buys your new product. What happened? You messed up,
23 Ways to Build Colossal Pre-Launch Product Buzz Read More »
Amazon has their own voice-powered digital personal assistant: Alexa. One of the most noticeable applications of Alexa, is Amazon Echo, the flagship smart home device that fully integrates into our lifestyle from playing song to ordering takeout, or from paying bills to doing groceries by voice command. With the inclusion of a particular smartphone app,
