By Guest Author If you want to stand out in today’s busy online marketplace, you need to find a way to make your brand more human. Creating consistent content that is both valuable and engaging is one of the best ways to show consumers that there are real people […]
Back in 2014, Facebook CEO Mark Zuckerberg said that Facebook would be ‘mostly video’ within five years. Zuckerberg has described video as a ‘mega trend’, of the same magnitude as mobile, which is why they’ve made video a key focus moving forward – and why we can expect to see more video-aligned products and options
Facebook Continues Video Push, Adding New Group Video App and TV-Like Content Read More »
Videocraft / Pixabay Maybe that sounds like a silly question to some of you, but it is one that I have been asking my clients lately. It’s taken a decade, but many of my clients actually know which content works better than others do. They have labored over web analytics and conversions and attribution and
Kicking off your content strategy has never been easier: Searchmetrics Content Experience Review If you work in search engine optimization, you know there a lot of great tools to get a great SEO strategy in place quickly and efficiently. It’s also never a one-and-done deal! Marketers need to get increasingly agile. They must research and
“Content marketing has become central to digital marketing strategy. Its objective is simple: create genuinely useful or entertaining content for many specific niches of your target audience—not to overtly promote your business, but to build rapport and brand equity—and give it away for free.” —Scott Brinker In content marketing, the objective is simple, but the
Content Marketing Tips: From Creation to Distribution Read More »
With content marketing becoming more and more ingrained in companies of all sizes and types, it’s only natural that executives are starting to increase scrutiny of content marketing budgets and expenditures. Like social media, content marketing is by no means free. As Charlene Li once said, “It’s not inexpensive; it’s just different expensive.” If you’re
Any business looking to drive more organic traffic to their website to increase their online sales should take their content marketing strategy seriously. Good content marketing campaigns can reap rewards in terms of more new visitors to your website, an increase in the number of customers, better brand loyalty and greater brand awareness. A good
7 Content Marketing Tactics To Boost Your Organic Traffic Read More »
NOW UPDATED! This post was expanded for 2017 with new tactics for writing 10x content. Enjoy! Ever since Google’s first “Panda update” was released, good content has become more important than ever before. By now you know that you need to step up your game to create a successful content marketing strategy. You may still think that as
Absolutely Everything You Need to Know About 10x Content Read More »
Steve Jobs once said “Real artists ship.” If you want to make your content marketing strategy successful, you need to regularly ship (i.e., deliver) great content. Using the right tools is crucial to maximize productivity. The right tools help you create more and better content with ease. Though 56% of marketers have a bunch of content
20 Lesser-Known Tools for Smart Content Creators Read More »
I love talking and waxing philosophically about productivity. Knowing how we work is so essential if we want to create that resonant content we crave – and feel like we are all making a positive difference. But I realized recently that I think a lot about my individual productivity instead of the productivity of the
