decline

Data: Google organic search CTRs decline on desktop, see big drop on phones

SEO BLOG /

New data and analysis from SparkToro’s Rand Fishkin and Jumpshot shows the continuing decline of click-through rates (CTRs) on Google search results on desktop and smartphones in both the U.S. and Europe in favor of paid clicks and no-clicks. Fishkin asserts the decline is attributable to “Google siphoning away large percentages of traffic to their […]

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Google Posts decline in traffic leave many to wonder if strategy is worth the time

SEO BLOG /

Last year at LocalU Advanced in Santa Monica, Joel Headley from PatientPop shared a strategy they were using for Google Posts which sparked my interest. His use of Google Posts increased bookings by 11 percent across thousands of listings. He found a lot of the increase in clicks was actually to the Appointment URL, not

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All of the Legacy Providers Are in Secular Decline

Avaya, cisco, EnterpriseeCommerce, NetworkingFiles, RingCentral, Vlad Shmunis, WebProBusiness /

RingCentral founder and CEO Vlad Shmunis spoke with Jim Cramer on CNBC about how they are competing and leading in cloud communications, winning business from huge legacy companies such as Cisco and Avaya: What RingCentral does is we change ways in which companies communicate, communicate internally with their employees as well as their customers. We

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Study finds decline in ‘trust’ costs corporations billions in profits

Channel: CMO Zone, Statistics, Statistics: Market Share, Statistics: Online Behavior, Statistics: Popularity & Usage /

It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has published a provocative new study that seeks to quantify the monetary impact of a decline in trust — and it’s in the billions. Loss of trust = loss of revenue. The company created

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Can You Have a Healthy Apple if iPhone Sales Decline Going Forward?

Apple, Bernstein, EcommerceTrends, EnterpriseWebPro, iPhone, Toni Sacconagh /

Analyst Toni Sacconaghi at Bernstein says, “The issue is all about if units are weak on iPhone what is that saying about the sustainability and health of that business and the sustainability and health of the growth of the installed base? Toni Sacconaghi, Senior Technology Research Analyst at Bernstein, recently discussed investors reaction to Apple’s

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Virtual reality enters its ‘trough of despair’ as shipments decline

Channel: Mobile Marketing, Facebook, Google: Glass, Mobile Marketing /

According to analyst firm International Data Corporation (IDC), global shipments of virtual reality (VR) headsets were down about 34 percent year over year in the second quarter. The company put a brave face on the decline, saying, “IDC expects this to be a temporary setback as the VR market finds its legs.” The firm had

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