If you’re a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be.
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Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr Kipling. The brand portfolio has 90% penetration in the UK and its biggest individual brands such as Bisto and Mr Kipling see
geralt / Pixabay In the world of manufacturing, one of life’s biggest questions is: What are manufacturers without distributors? Manufacturers are responsible for bringing designs to life and doing so at scale. But without distributors to push those products to a network of retailers, the manufacturer would be stocked with great products, but have no
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Just going to “The Nutcracker” is like only listening to Led Zeppelin, or refusing to watch anything but “Game of Thrones.” Full of sparkles and spectacle (and, yes, talent and sophisticated choreography), the grandeur of “The Nutcracker” can make other ballets seem small, slight even. The holiday staple serves up wonder, but it also equates
You’d have to be a killjoy to not smile at the tale of Ritz-Carlton hotel workers reuniting a young boy with Joshie, his beloved stuffed giraffe. The story serves as a stellar example of surprise and delight. When the Ritz-Carlton staffers saw that the young guest had left his favorite toy behind, they decided to take the
How Surprise and Delight Was Beaten by a Can of Sardines Read More »
There’s a trend in marketing, fueled by social media, of businesses trying to garner publicity by doing something special for a customer. Known as “surprise and delight” in the social media community, these initiatives typically involve finding a customer via Twitter or Facebook and then aligning operations to create a “magic moment” for
Why Surprise and Delight is an Ineffective Word of Mouth Strategy Read More »
How Arby’s Uses Social Listening to Understand (and Delight) Its Audience To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor how the brand’s highly inventive posts are received—and translates
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So, I recently went to a new restaurant, and they did something extraordinary. It’s one of my go-to spots now – I keep going back. What happened? Of course, the food was great. But the reason I keep going back is not the food. This restaurant did one thing in particular that made me come
A Surprisingly Simple Way to Delight Every Customer Read More »
Who’s the friend you turn to when you’re planning a trip? The person you know who seems to have travelled everywhere, and can recommend the best coffee shop, restaurant or casual bar completely off the beaten path, and not something a simple Google search would bring up. Hilton Suggests is that friend, available for everyone travelling
How @HiltonSuggests Succeeds in Surprise and Delight Read More »
Time to get all mushy: Our readers and subscribers are the absolute best. To show our appreciation this Valentine’s Day, we wanted to send you each a dozen red roses and a lobster dinner — but, according to our finance department, that would put us out of business. So, instead, we had our amazing designers create
