delight

How Premier Foods used product innovation and long & short-term thinking to boost sales of Angel Delight and Mr Kipling – Econsultancy

Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr Kipling. The brand portfolio has 90% penetration in the UK and its biggest individual brands such as Bisto and Mr Kipling see …

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Enabling Distributors to Sell Your Product with Delight Content

geralt / Pixabay In the world of manufacturing, one of life’s biggest questions is: What are manufacturers without distributors? Manufacturers are responsible for bringing designs to life and doing so at scale. But without distributors to push those products to a network of retailers, the manufacturer would be stocked with great products, but have no …

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Why Surprise and Delight is an Ineffective Word of Mouth Strategy

There’s a trend in marketing, fueled by social media, of businesses trying to garner publicity by doing something special for a customer. Known as “surprise and delight” in the social media community, these initiatives typically involve finding a customer via Twitter or Facebook and then aligning operations to create a “magic moment” for …

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