The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on …
9 Mission-Critical Lead Generation Metrics You Need To Track Read More »
At first glance, an official return policy might seem like one of those tedious administrative items that is easier to ignore than implement. In reality though, a retail business’s return policy intersects with everything from the business’s reputation to employee satisfaction, and even the rates the business pays on credit card transactions. For these reasons …
Technological advances lead to further, contingent advancements. Sometimes those new technologies stick around for decades, while others fade away within their first decade of mainstream use. The Personal Digital Assistant and the beeper, for example, were both weigh stations on the path toward smartphone adoption. Speaking of which: remember back in the early days of …
Can QR Codes Make a Comeback as a Payments Technology? Read More »
Content marketing spans everything from gaining brand awareness to offering opportunities to connect with prospects, from guiding leads to the point of purchase to post-purchase engagement and brand advocacy. Tracking the actual impact of individual content pieces, however, isn’t nearly as cut-and-dry as the benefits they produce. Because content can serve so many purposes within …
The Only 4 Marketing/Content Marketing KPIs That Really Matter Read More »
There are many reasons why sending digital rewards are a great opportunity for businesses. One of these is a shifting need for digital communication, as millennials enter adulthood and begin to outspend boomers as they grow families of their own. Millennials have become notorious for disrupting any industry they can get their hands on, and …
5 Ways Digital Rewards Will Help You Get More Business Read More »
The holidays are right around the corner, which means it’s prime-time for shopping, both in-store and online. So, when you see more traffic coming your way, what’s the instinctive response? If you’re like most retailers, the number one answer is to reduce friction in the customer experience. However, it may not really be that simple. …
Why eCommerce Friction is (Sometimes) a Good Thing Read More »
rawpixel / Pixabay Life as a B2C professional is fast-paced and exciting. There’s never a dull moment. This is especially true if you manage your or your company’s graphic design and photo editing. What could be more enticing than working with colorful, beautiful photos and graphics? Even with all of the benefits that photo editing …
3 Free Tools That Make Photo Editing and Management Easier Read More »
UPDATED! This post was expanded and updated for 2019 to include fresh new information. Are you wondering why so many content marketing teams are yet to take advantage of video—even with all of the statistics and case studies that prove its effectiveness? Case in point: 78% of people watch online videos every week, and 55% view …
20 Pre-Production Tips to Create Successful Video Content in 2019 Read More »
Be honest, be true to yourself and don’t hide your brand! In the beginning, there was the product. We advertised the product.We described the product.We explained all the reasons why our potential customers needed to buy the product.We provided the price of the product and told our audience about all the places where they could …
Nowadays there’s no need to assure you that social media is an incredibly rewarding tool for lead generation – in 2018 it seems obvious. And how could it not be – it’s easily available to anyone, and it functions on the principles of engagement and communication, which makes it perfect for a marketing specialist. The …
5 Creative Ways to Use Social Media for Lead Generation Read More »
rawpixel / Pixabay Our economy has shifted and continues to shift from a focus on ownership to a new focus on access. The rise of the sharing economy (Airbnb), the subscription economy (Netflix) are disrupting the power balance on a global scale. Since 2012, revenues of subscription businesses have grown nine times faster than …
Marketing in the Relationship Economy: 7 New Rules Read More »
From waiters to plastic surgeons, delivering a sensational customer experience should be a top priority – never an afterthought. As a business leader, the experience you provide to your customer has a profound ripple effect on your organization, growth, and success at large. Too many professionals focus intently on the operational and financial aspects of …
5 Building Blocks of a Superb Customer Experience Read More »
